'The Sway Factory,' A Video Interview With Sima Dahl, Now Available On Convey - The Business Knowledgebase

by Bruce Ahern

(WireNews+Co) - Denver, CO - 27 September 2012

Sima Dahl, marketing consultant and social media strategist, explains how to navigate through the social media maze, in this unique interview featured in the 2012 Speaking & Coaching Insights Catalog on Convey — The Business Knowledgebase (http://www.conveycontent.com).  

Sima Dahl believes that business professionals need to stack rank social media outlets and focus on the ones that have the most business impact.  She ranks LinkedIn very high and Twitter a very distant last in usefulness and impact.  

“Your personal brand is who you are, what you do and why you’re special,” said Sima Dahl. “Every interaction you have online can either serve to underscore that brand or take away from it.”

“Utilizing social media in business is often distracting and ineffective,” said Carolyn Bradfield, CEO of Copper Services. “Sima provides useful tactics for successfully implementing a social media plan and creating tangible results.”

The entire interview is available free online at: https://speakinginsights.conveycontent.com/y/bzQSv (https://speakinginsights.conveycontent.com/y/bzQSv)

About Sima Dahl

Sima Dahl is a social media and personal branding consultant, speaker and trainer. A veteran marketer with more than 20 years in the trenches, Dahl has experience working with Fortune 500 corporations and venture-backed start-ups alike. As president of Parlay Communications, Ltd., Dahl helps businesses and professionals forge a strong brand, raise their visibility, and generate leads through social media.

Dahl is respected for her knowledge of business-to-business marketing and sales enablement. She is regularly asked to speak about social media and her Sway Factor™ system for social networking success.

Sima serves on the board of Business Marketing Association of Chicago; is a bylined columnist for Marketing News and Social Media Marketing Magazine; and is faculty at Lake Forest Graduate School of Management. She earned her BA in Communications from the University of Illinois in Champaign and her MBA in Management with distinction from DePaul University in Chicago. For more information visit: http://parlaycommunications.com (http://parlaycommunications.com) or on Twitter: https://twitter.com/simasays (https://twitter.com/simasays)

View Sima Dahl’s Convey catalog at: https://swayfactory.conveycontent.com (https://swayfactory.conveycontent.com)

About The 2012 Speaking & Coaching Insights Catalog

The 2012 Speaking & Coaching Insights Catalog is an online series of video interviews with thought leaders and keynote speakers conducted during the 2012 National Speakers Association (NSA) conference in Indianapolis.  NSA is the leading source for community, education and entrepreneurial business knowledge needed to be successful in the speaking profession.

NSA's thousands of members include experts in a variety of industries and disciplines, who reach audiences as speakers, trainers, educators, humorists, motivators, consultants, authors and more. NSA is a member of the Global Speakers Federation (GSF), a global network dedicated to advancing the speaking profession worldwide.

The Speaking & Coaching Insights Catalog is sponsored by Copper Services (http://www.copperservices.com) and hosted on Convey (http://www.conveycontent.com), the online business content catalog for professionals searching for business expertise and professional education. Convey creates an opportunity for professionals to market their expertise, broaden their market presence and generate revenue from business content. The entire Speaking & Coaching Insights Catalog can be viewed for free at: https://speakinginsights.conveycontent.com (https://speakinginsights.conveycontent.com)