'Know Your Audience,' A Video Interview With Shep Hyken, Now Available On Convey - The Business Knowledgebase

by Bruce Ahern

(WireNews+Co) - Denver, CO - 06 September 2012

Shep Hyken shares secrets for extending the reach of speaking professionals in this unique video interview featured in the 2012 Speaking & Coaching Insights Catalog on Convey — The Business Knowledgebase (http://www.conveycontent.com).

According to Hyken, today’s business environment is a call to speakers to ask the question, “Who really is the audience that we want to address?”  He discusses how the proliferation of technology has created an opportunity for speakers to use that technology to change the way they engage their audience, extend the life of their content, and create new opportunities to generate revenue.  

“The speaker of twenty years ago, isn't the speaker of today,” said Shep Hyken. “The audience is totally different. How they learn today is different from how they learned in the past.”

“Understanding your audience is as important as the message you deliver,” said Carolyn Bradfield, CEO of Copper Services. “If you have a younger consumer, they are much more apt to receive information electronically than an older audience. In this video, Shep highlights methods for both emerging speakers and seasoned professionals to maximize the use of technology tools to reach to a broader audience.”

The entire interview is available free online at: https://speakinginsights.conveycontent.com/y/QZLw2 (https://speakinginsights.conveycontent.com/y/QZLw2)

About Shep Hyken

Shep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. As a customer service expert and speaker, Hyken works with companies who want to build loyal relationships with their customers and employees. He is the "New York Times" and "Wall Street Journal" bestseller of "The Amazement Revolution," "The Cult of the Customer," "The Loyal Customer" and "Moments of Magic®." 



In 2008 Hyken was inducted into the National Speakers Association Hall of Fame for lifetime achievement in the professional speaking industry. He mixes important information with entertainment (humor and magic) to create exciting programs for his audiences. His main speaking topics focus on the customer experience, customer loyalty, customer service, internal service, business relationships (customers and employees) and a motivational program titled You Are the Magic! Learn more about The Customer Focus customer service training program at: www.TheCustomerFocus.com (http://www.thecustomerfocus.com/).

Visit Shep Hyken’s personal catalog on Convey: https://shephyken.conveycontent.com (https://shephyken.conveycontent.com).

About The 2012 Speaking & Coaching Insights Catalog

The 2012 Speaking & Coaching Insights Catalog is an online series of video interviews with thought leaders and keynote speakers conducted during the 2012 National Speakers Association (NSA) conference in Indianapolis.  NSA is the leading source for community, education and entrepreneurial business knowledge needed to be successful in the speaking profession.

NSA's thousands of members include experts in a variety of industries and disciplines, who reach audiences as speakers, trainers, educators, humorists, motivators, consultants, authors and more. NSA is a member of the Global Speakers Federation (GSF), a global network dedicated to advancing the speaking profession worldwide.

The Speaking & Coaching Insights Catalog is sponsored by Copper Services (http://www.copperservices.com) and hosted on Convey (http://www.conveycontent.com), the online business content catalog for professionals searching for business expertise and professional education. Convey creates an opportunity for professionals to market their expertise, broaden their market presence and generate revenue from business content. The entire Speaking & Coaching Insights Catalog can be viewed for free at: https://speakinginsights.conveycontent.com (https://speakinginsights.conveycontent.com).