'Building Brand Value,' A Video Interview With Bruce Turkel, Now Available On Convey - The Business Knowledgebase

by Bruce Ahern

(WireNews+Co) - Denver, CO - 19 September 2012

Bruce Turkel, CEO of the brand management firm, TURKEL, explains how branding should address all five senses to engage the customer in this unique interview featured in the 2012 Speaking & Coaching Insights Catalog on Convey — The Business Knowledgebase (http://www.conveycontent.com).

According to Bruce Turkel, it’s not about who you know, it is about who knows you, knows what you do, and why what you do is important.  As the author of the best-selling book, “Building Brand Value”, Turkel shares seven simple rules to follow in building your brand.

“There are lots of ways to build a brand, but the most important part is to get consumers to understand why you matter to them,” said Bruce Turkel. “People don’t care about you, they care about themselves. It’s time to change your consumer’s perception of your business into a brand that they understand and love.”

“Bruce Turkel forces businesses to recognize what they really stand for and communicates that to the buyer,” said Carolyn Bradfield, CEO of Copper Services. “He understands that brand value is not only about defining your company structure, you have to make buyers understand why your business is important to them.”

The entire interview is available free online at: https://speakinginsights.conveycontent.com/y/STgWQ (https://speakinginsights.conveycontent.com/y/STgWQ)

About Bruce Turkel

Bruce Turkel has been creating and working with valuable brands for over 25 years. Born and raised in Miami, Turkel studied design at the University of Florida and rushed to New York City to start his career. Preferring the sun to the subway, he returned to Miami and opened his own advertising agency built on the belief that marketing should be well designed, simple, and should make a client’s products and services more valuable. Using this straightforward checklist, Turkel has worked with hundreds of clients, written thousands of headlines, and designed print ads, television spots, websites, and campaigns. For more information visit: http://www.turkelbrands.com (http://www.leadershipsolutionsintl.com) or on Twitter: http://www.twitter.com/bruceturkel (http://www.twitter.com/bruceturkel)

View Bruce Turkel’s Convey catalog at https://turkel.conveycontent.com (https://turkel.conveycontent.com)

About The 2012 Speaking & Coaching Insights Catalog

The 2012 Speaking & Coaching Insights Catalog is an online series of video interviews with thought leaders and keynote speakers conducted during the 2012 National Speakers Association (NSA) conference in Indianapolis.  NSA is the leading source for community, education and entrepreneurial business knowledge needed to be successful in the speaking profession.

NSA's thousands of members include experts in a variety of industries and disciplines, who reach audiences as speakers, trainers, educators, humorists, motivators, consultants, authors and more. NSA is a member of the Global Speakers Federation (GSF), a global network dedicated to advancing the speaking profession worldwide.

The Speaking & Coaching Insights Catalog is sponsored by Copper Services (http://www.copperservices.com) and hosted on Convey (http://www.conveycontent.com), the online business content catalog for professionals searching for business expertise and professional education. Convey creates an opportunity for professionals to market their expertise, broaden their market presence and generate revenue from business content. The entire Speaking & Coaching Insights Catalog can be viewed for free at: https://speakinginsights.conveycontent.com (https://speakinginsights.conveycontent.com)