Michelle Dale Talks Of Turning Qualified Leads Into Customers - Fast, Using The Straight Line Persuasion System

Michelle Dale discusses the 5 succinct steps necessary to be able to turn a fairly warm or partially qualified lead into a customer

by Michelle Dale

(WireNews+Co) - London, England - 02 January 2013

Michelle Dale, guest blogger for StraightLinePersuasion.com (http://www.straightlinepersuasion.com/) discusses how we "know that no two people are the same and we all have different motivations and triggers when it comes to making the decision to buy anything. Yet that doesn't mean that we shouldn't have a clearly defined process when it comes to selling and in many respects we can break down the entire process into five different steps. When you understand how important the value of persuasion is as part of this selling skills process you can work on building your capability and capacity to convince."

Host Michelle Dale says: "One of the first steps in your conversation with the prospect is to summarise exactly where you both are at this point. You can go over the information that you have relating to the product or service and you can reinforce the fact that you know why the prospect is interested. Focus on some of the things they may have said to you the last time that you spoke about the idea."

At this point she goes on to say: "Now that you have set the stage and are making sure that they are being attentive then it is time to get right to the point and outline exactly what's on the table. Use positive intonation and tonal delivery to ensure you put across the idea in such a way that it is compelling for the other person."

"Now you move into the features and benefits section. Firstly remind the prospect of all the features associated with the product or service, how it is all set up, how it can be delivered, the product details and pricing. But remember that they are only interested in these features in relation to what benefits they can impart."

Michelle, online service provider and renowned guest blogger for www.StraightLinePersuasion.com (http://www.straightlinepersuasion.com/) then emphasises that: "When you focus on the benefits try not to go into too many details. I advocate that you just choose three specific "key" benefits. As human beings we are attuned to thinking in groups of three. As such, make three very powerful benefits from however long your list may be."

She then points out that: "Once you have continued to reinforce the key benefits you need to get to that all-important "close." Never, ever, leave such a conversation open ended. Don't expect the prospect to move to close the situation by him or herself. You need to make it relatively easy for them to say yes by removing any barriers that they may have and illustrating a clear path ahead to the agreement in their particular situation."

Michelle Dale then puts forward: "So, if you break the entire process down into these five succinct steps you will be able to move a warm or partially qualified lead into the customer column."

Obviously, Michelle knows exactly how to proceed through the sales process!

To read the full post, and learn more about The Jordan Belfort Straight Line Persuasion System (http://www.straightlinepersuasion.com/post/jordan-belfort-straight-line-persuasion-system), please visit: http://www.straightlinepersuasion.com/post/jordan-belfort-straight-line-persuasion-system (http://www.straightlinepersuasion.com/post/jordan-belfort-straight-line-persuasion-system).

StraightLinePersuasion.com (http://www.straightlinepersuasion.com/) is dedicated to helping highly motivated individuals from all backgrounds to become exceptional "closers" in every sense of the word when it comes to securing customers for life and doing business, globally.