ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 06 February 2013 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
A regional radio ad for a bus company stated, "Carol from Blyth squeezed in an early morning jog before work today. Neil from Ashington had time for a full English breakfast and Jenny from...
Date: 6 February 2013
Decision: Upheld in part
BEP Technology Ltd t/a Original Earthing
An ad in the magazine What Doctors Don't Tell You (WDDTY) for a natural health product was headed "Earthing Nature's Solution to Health". Text in a white box below stated "'Sleep...
Date: 6 February 2013
Decision: Upheld
A cinema ad for the Cineworld Unlimited card featured animated action scenes, while the voice-over stated, "One card, endless movies. Unlimited puts the power in your hands. The power to get...
Date: 6 February 2013
Decision: Not Upheld
A magazine ad, that appeared in the publication What Doctors Don't Tell You, for an alternative health treatment stated "AlliTech is nature's powerful antibiotic, anti-viral, anti-fungal and...
Date: 6 February 2013
Decision: Upheld
Forces Reunited Ltd t/a Forces-war-records.co.uk
Claims on the website www.forces-war-records.co.uk promoted a service to find records for armed forces personnel. The home page allowed users to search for records by name. Clicking on one of the...
Date: 6 February 2013
Decision: Upheld
A circular for a development in Surbiton on a former filter bed site had an opening statement from the Managing Director of Hydro Properties which stated "... we have been in discussion with...
Date: 6 February 2013
Decision: Upheld in part
A press ad, for Isiris Racing Services, a betting tipster, included the claims "… with a strike-rate in the region of 80% (currently 90% with 18 out of our last 20 bets all successful)"....
Date: 6 February 2013
Decision: Upheld
JDM Marketing Ltd t/a Bright-Life UK
An eight page direct mailing from Bright-Life UK stated "CONGRATULATIONS [recipient's name] ... Delivery of all documents enclosed in this notification to you is evidence of our intent to...
Date: 6 February 2013
Decision: Upheld in part
A promotion on Andrex packaging, featured text boxes which included various offers. One text box was in the format of a Tesco Clubcard and stated "30 CLUBCARD POINTS". Further text st
Date: 6 February 2013
Decision: Upheld
A poster, displayed on a bus, featured an image of a woman wearing a bra with her hands on her hips. Text stated "SEXY IS BACK … THE NEW LA SENZA OPENS NOV.12 484 OXFORD ST."
Date: 6 February 2013
Decision: Not Upheld
No to Norton Origin Windfarm t/a NoNow
Two mailings made claims against a proposed wind farm:a. One mailing was headed "A guide to possible objections" and listed issues relating to the proposed wind farm to which the...
Date: 6 February 2013
Decision: Upheld
An in-game ad for the film Paranormal Activity 4, which appeared around the game apps "Angry Birds" and "Draw Something", included scenes of a person being dragged across a room...
Date: 6 February 2013
Decision: Upheld
A press ad for Phones 4 U stated "What's the upgrade deal of the week? Get this SAMSUNG GALAXY III, exclusively in AMBER BROWN from only £26 per month!*". Small print stated "*New...
Date: 6 February 2013
Decision: Upheld
Claims on www.picframes.co.uk included price claims for bespoke picture frames that were exclusive of VAT.
Date: 6 February 2013
Decision: Upheld
Submission Technology Ltd t/a Paidoffers.co.uk
Claims on www.paidoffers.co.uk, stated: "Want £300+ TAX FREE Per Month? Why would you say no! 1. 10 Minutes 10 minutes a DAY is all it takes! 2. Free Money £50 BONUS on 1st offer Get paid to...
Date: 6 February 2013
Decision: Upheld
Text on the "Price plans" section of the Vodafone website, www.vodafone.co.uk, stated "Get a SIM only plan from just £10.50 a month. Available with a standard SIM, microSIM and...
Date: 6 February 2013
Decision: Upheld
A daily deals website seen on 20 September was headlined "Hair Loss Treatment Voucher". A sub-heading stated "£99 for a £1000 voucher towards any hair loss treatment at Foley Court …...
Date: 6 February 2013
Decision: Not Upheld
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Posted 2013-02-06 09:31:00
