ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 30 January 2013 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
A TV ad for the Kindle Fire featured images of the product in use whilst the voice-over stated "We're the people with the smile on the box. We're the re-inventers of normal. So when we bring...
Date: 30 January 2013
Decision: Not Upheld
A TV ad, video on demand (VOD) ad and an online video, seen on the marketer’s own website and YouTube, for ASDA supermarkets:a. The TV ad featured a mother carrying out various tasks in preparation...
Date: 30 January 2013
Decision: Not Upheld
The website www.bradleys-som.co.uk featured a number of claims for Bradleys School of Motoring. A banner across the top of the page stated "Bradleys School of Motoring North East's Premier...
Date: 30 January 2013
Decision: Upheld
CamperCare Products t/a TheSuperCharger.co.uk
A listing on Ebay stated "RECHARGE YOUR BATTERY UP TO 6 TIMES FASTER THAN A GENERATOR … THE SUPERCHARGER DELIVERS A MASSIVE 50 AMPS OF 12 VOLT DC POWER … A STANDARD 240 VOLT GENERATOR DELIVERS...
Date: 30 January 2013
Decision: Upheld
A circular, for Cancer Research UK, delivered in a plain brown envelope through recipients’ letter boxes stated “It Doesn’t Matter To Me Who YOU ARE” in place of the address. A letter inside stated...
Date: 30 January 2013
Decision: Upheld
Converse Europe Ltd t/a Converse
A video ad for Converse boots, seen on www.last.fm, featured on-screen text which stated "DO CONVERSE MAKE BOOTS?" which was followed by scenes of women and the on-screen text...
Date: 30 January 2013
Decision: Not Upheld
A TV ad, for children's toys, shown on Disney XD, in the style of a game show featured five children in a TV studio, each standing at a podium. Voice-over and on-screen text stated, "It's...
Date: 30 January 2013
Decision: Upheld
A website for a wind farm developer, www.ecotricity.co.uk, featured a click through link to a document entitled "Harringe Brooks Newsletter March 2012". Claims within the newsletter...
Date: 30 January 2013
Decision: Upheld
A leaflet, downloadable from the website www.dimplex.co.uk, promoted storage heaters. The first page was entitled "How much do you know about Dimplex electric storage heating?" and...
Date: 30 January 2013
Decision: Not Upheld
Promotional packaging and the website www.nouvellerecycling.co.uk included a prize promotion to win VW campervans and mountain bikes with Nouvelle Soft toilet tissue. Both included cartoon images...
Date: 30 January 2013
Decision: Upheld
A regional newspaper ad, for a proposed housing development, was headed "What does the future hold for Bridport's St. Michael's Trading Estate?". Beneath that was a drawing of a street,...
Date: 30 January 2013
Decision: Not Upheld
A TV ad for a Honda CR-V car showed the car waiting at a set of traffic lights at a T-junction, opposite a house. As the lights changed from red to green, the driver was staring vacantly ahead at...
Date: 30 January 2013
Decision: Not Upheld
Ideal Shopping Direct Ltd t/a Ideal World
A shopping channel ad and the corresponding website included a video demonstration of a face cream that featured before and after clips of the product being applied to a model's forehead and which...
Date: 30 January 2013
Decision: Not Upheld
A promotion for a "Flight Simulator" experience, seen on www.groupon.co.uk, was headlined "Play: 30-Minutes in a Boeing 737 Flight Simulator £44". Further text stated...
Date: 30 January 2013
Decision: Not Upheld
PizzaExpress (Restaurants) Ltd
A radio ad, for PizzaExpress restaurants, included a voice-over that stated, "At PizzaExpress, your order is our start gun. Only then do we chop, knead, tear, season, drizzle and bake....
Date: 30 January 2013
Decision: Upheld
A website for a print and design service, www.precisionprint.co.uk, stated "Award Winning print and marketing company servicing the Peeblesshire area, including Peebles Innerleithen, West...
Date: 30 January 2013
Decision: Upheld
A teleshopping presentation on Bid TV for cleaning liquid included a close up of the product packaging which stated "Blue Magic ... makes up to 50 litres of multi-surface cleaner"....
Date: 30 January 2013
Decision: Upheld
SKS Consultancy (Manchester) Ltd t/a sksthermo.co.uk
A website, www.sksthermo.co.uk, for a company which installed thermodynamic heating devices, stated "Confirmed our industry experts: 'Don't Buy Solar Thermal' Why? Solar thermal systems are...
Date: 30 January 2013
Decision: Upheld
A page on the website http://the-healthy-insider.com, which promoted weight loss supplements, was presented in the style of a news article and was headed "'Flat Belly' Raspberry Ketone Diet...
Date: 30 January 2013
Decision: Upheld
A page on the website www.healthnewsreport.info, which promoted weight loss supplements, was presented in the style of a news article and headed "Raspberry Ketone Diet Exposed: Miracle Diet or...
Date: 30 January 2013
Decision: Upheld
Sony Music Entertainment UK Ltd
A poster ad, which was seen on phone boxes, included an image of the singer Pink, who was crouched down wearing stockings and suspenders. Text stated "P!NK The TRUTH ABOUT LOVE OUT NOW".
Date: 30 January 2013
Decision: Not Upheld
Swiss International Air Lines AG t/a SWISS
A page on the website www.swiss.com was headlined "Discounted fares to Switzerland - Exclusively for members of Ski Club of Great Britain". Text stated "Book your next flight to...
Date: 30 January 2013
Decision: Upheld
A TV ad for a lottery featured different people saying "I'm a loser". A couple were featured sitting outside a house and a man stated "We lost a brand new kitchen and a...
Date: 30 January 2013
Decision: Upheld
A sponsored search result on Google and a related website, for a training, coaching, and consulting service, www.theknowledgeacademy.com.a. The sponsored ad stated "PRINCE2 Training Fr £199 |...
Date: 30 January 2013
Decision: Upheld in part
The Seckford Foundation Free Schools Trust t/a Ixworth Free School
A leaflet promoting the development of the Ixworth Free School invited people to attend an open evening to assess the proposal. The ad included the text "We have traditionally had a long...
Date: 30 January 2013
Decision: Upheld
TUI UK Ltd t/a Thomson Holidays
A TV ad promoting the new Thomson Dreamliner. The ad featured a number of old-fashioned home video style images of people travelling and on holiday, including a woman in a pink top walking down...
Date: 30 January 2013
Decision: Not Upheld
WDV Talent Agency-London Ltd t/a Larry Flynt's Hustler Club UK
A regional press ad, for Larry Flynt's Hustler Club UK, a strip club, appeared in the Sutton Guardian. It was headlined "HALLOWEEN FETISH NIGHT" and a price list was headed "Our...
Date: 30 January 2013
Decision: Upheld
A TV ad, for Weetos breakfast cereal, showed a young boy eating a bowl of Weetos. As the voice-over stated, "If you happen to have Weetos for breakfast and come across a tough guy's moustache,...
Date: 30 January 2013
Decision: Not Upheld
A website for Wren Kitchens Ltd, www.wrenkitchens.com, included a page headed "The Wren Standard". Text stated "We have assigned a value to each 'extra' that you get when buying from...
Date: 30 January 2013
Decision: Upheld
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Posted 2013-01-30 11:07:00
