ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 23 January 2013 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
123Site Solutions Ltd t/a Emails Etc
A website, www.estateagentsemails.co.uk, which advertised a database containing estate and letting agency contact information, stated "The Estate Agents database has over 21,000+ UK estate and...
Date: 23 January 2013
Decision: Upheld
A website for Kerrygold butter, www.kerrygold.co.uk, included a web page headed "Our advert" that featured a video ad. The video included a pack shot of the product that stated "Pure...
Date: 23 January 2013
Decision: Not Upheld
CashEuroNet UK LLC t/a Pounds to Pocket
A TV ad, for Pounds to Pocket, a personal loan company, featured a voice-over which stated, "With a Pounds to Pocket 12 month personal loan you can get up to £2000 sent to your bank account in...
Date: 23 January 2013
Decision: Upheld
Contemporary Oak Furniture Ltd
An online ad on a furniture website, www.oakfurnituresolutions.co.uk, stated, "HUGE SUMMER SALE NOW ON. EVERYTHING 50% OFF OR MORE! EXTRA 10% OFF SELECTED ITEMS". The ad also contained a...
Date: 23 January 2013
Decision: Upheld
Two text messages, one from txt4payday.com and the other from paydaypenguin.co.uk; both were companies that offered instant loans:a. The text message from txt4payday.com featured text which stated...
Date: 23 January 2013
Decision: Upheld
Three digital outdoor ads, for women's underwear, featured moving images of the model Rosie Huntington-Whiteley in a bedroom. Each ad began with a close-up image of a flower and on-screen text...
Date: 23 January 2013
Decision: Not upheld
Two TV ads for Phones 4 U promoted upgrades:a. The voice-over said, "Listen up you lot. You can upgrade your phones at Phones4U." The ad featured a number of characters with a range of...
Date: 23 January 2013
Decision: Upheld
A Fact Sheet sent to enquirers in March 2010 promoted a boiler optimisation control system. Page 2 was headed "Subject M2G integration with Building Management Systems [BMS]". Body copy...
Date: 23 January 2013
Decision: Upheld in part
The Bodi-Tek website www.bodi-tek.co.uk featured a product called "Bodi-Tek Circulation Plus". Text stated "Boosts lower leg and foot circulation ... Swollen feet, aching and heavy...
Date: 23 January 2013
Decision: Upheld
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Posted 2013-01-23 08:55:00
