ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 16 January 2013 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
A1 Travel Deal Ltd t/a Travel O World
Claims on www.traveloworld.co.uk stated that return KLM flights from London to Johannesburg, departing on 10 January 2013 and returning on 29 January 2013, were available from £439.
Date: 16 January 2013
Decision: Upheld
British Telecommunications plc t/a BT
a. A press ad for BT broadband was headed "The UK's most complete broadband package. All singing, all dancing". Further text stated "Free for 6 months" and in smaller text...
Date: 16 January 2013
Decision: Upheld in part
An ad in 'What Doctors Don't Tell You' magazine, for three supplements which included the enzyme Serrapeptase, was headed "CHANGING LIVES The 'Miracle Enzyme' is Serrapeptase". Further...
Date: 16 January 2013
Decision: Upheld
A TV ad, for Hyundai, included in the voice-over the claim "with … a five year unlimited mileage warranty". On-screen text stated "Warranty terms and exclusions apply".
Date: 16 January 2013
Decision: Not Upheld
A website for memon products, www.inharmonywithnature.co.uk, was headed "Re-Nature your Life". Further text stated "Learned and created from nature, memon technology has been...
Date: 16 January 2013
Decision: Upheld
Instant Cash Loans Ltd t/a The Money Shop
A TV ad for a payday loans company featured a man, who was a consultant and who said, "What I didn't estimate properly is how hard it is to get paid from corporate clients. I'd done six...
Date: 16 January 2013
Decision: Upheld
A newsletter and slide presentation for Little Raith Wind Farm Ltd, available to view and download from www.kennedyrenewables.co.uk, promoted a wind farm development.a. The newsletter was titled...
Date: 16 January 2013
Decision: Upheld in part
A poster promoting a Nicki Minaj concert was seen on the platform of a metro station in Newcastle.It featured an image of Nicki Minaj from the bust up, with her arms in the air, leaning against a...
Date: 16 January 2013
Decision: Not Upheld
A claim on www.mysupermarket.co.uk, promoting a supermarket price comparison website, stated "mySupermarket is a completely FREE website which allows you to compare store prices as you shop...
Date: 16 January 2013
Decision: Not Upheld
Nicocigs Ltd t/a nicolitesonline.co.uk
Claims on the website www.nicolitesonline.co.uk, for electronic cigarettes, included "Although the vapour inhaled and exhaled when using Nicolite resembles smoke, it's simply a completely...
Date: 16 January 2013
Decision: Upheld
Nintendo of Europe GmbH, UK branch
A TV ad for the Nintendo Wii U games console included the claim "Say someone wants to watch TV when you're halfway through a game ... do both, and everyone's happy". The player was shown...
Date: 16 January 2013
Decision: Upheld
Claims on the "Our Solution" section of the website www.powerperfector.com, visited in June 2012, included "To ensure complete trust in the powerPerfector technology, the performance...
Date: 16 January 2013
Decision: Upheld
An e-mail ad for a body cream was headlined "Get a body to die for with 50% off body sculpture for 24 hours". The ad showed an image of the actress Mila Kunis in her underwear and further...
Date: 16 January 2013
Decision: Upheld
A teleshopping ad for a Figaro design neck chain finished in 18ct gold was broadcast on Bid TV. The presenter described his background in the jewellery business and then described the item. He...
Date: 16 January 2013
Decision: Upheld
A teleshopping presentation, for a car diagnostic fault reader, featured on-screen text that stated "Cougar Car Diagnostic Fault Code Reader - See Car Faults without Going to a Garage"....
Date: 16 January 2013
Decision: Upheld
Stetzer Electric Inc t/a Stetzer UK
An ad seen in What Doctors Don't Tell You magazine for a Stetzer electrical product stated "Electric pollution? Try the Stetzer solution ... The powerful answer to a poisonous problem ......
Date: 16 January 2013
Decision: Upheld
TalkTalk Telecom Ltd t/a TalkTalk
A website and a regional press ad promoted free YouView boxes:a. The press ad, seen on 11 October, stated "Britain's best value unlimited TV broadband and phone ... FREE YouView box, usually...
Date: 16 January 2013
Decision: Upheld
A website, www.drstephenferguson.com for The Natural Health Clinic, made claims related to various services offered.Under the headline "Natural healing, not chemical healing" text stated...
Date: 16 January 2013
Decision: Upheld
TimesofMoney Ltd t/a remit2india.com
A TV ad, presented as a customer testimonial, stated, “I don’t get it yaar [Friend] why, why to pay such high fees to an agent just to transfer your own money home. Ek tho [Firstly] it is so...
Date: 16 January 2013
Decision: Upheld
Transformulas International Ltd
A national press ad, for Transformulas EyeLifting Gel, featured a photograph of a woman's face which had been divided into "Before" and "After 30 seconds" sections. The eye in...
Date: 16 January 2013
Decision: Upheld
Weston Knightly Ltd t/a British Gold Refinery
The home page of the website www.britishgoldrefinery.co.uk stated "As market leaders we know you'll be delighted with the price we offer, but to ensure you are, we guarantee to beat any online...
Date: 16 January 2013
Decision: Upheld
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Posted 2013-01-16 09:40:00
