ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 09 January 2013 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
Claims on www.365pubcrawl.com stated "1 Massive night out. All for only £10!. 365 Pub Crawl. We run one of London's biggest pub crawls EVERYDAY !!! ...Your ticket includes: Free entry into...
Date: 9 January 2013
Decision: Upheld
A TV ad and magazine ad for the "JB7" music system:a. The TV ad featured a voice-over which stated, "How many CDs do you own but never play? Think of the money they cost ... the...
Date: 9 January 2013
Decision: Upheld in part
B More Creative Advertising and Design Ltd
A claim on www.bmore.co.uk a design company website stated "Who said good creativity should cost an ..." next to a picture of an amputee with one arm and leg.
Date: 9 January 2013
Decision: Upheld
BISL Ltd t/a Comparethemarket.com
A radio ad, for Comparethemarket.com, began with the sound of a ringing telephone and a woman answering. The meerkat Aleksandr Orlov said, "Hello Mrs Ramsey, congratulations on choose [sic]...
Date: 9 January 2013
Decision: Not Upheld
Book Your Practical Test Online Ltd
A website for an online booking form for practical driving tests, www.directdrivingtests.org, was designed in orange and white with tabs labelled "Book DSA Theory Test" and "Book DSA...
Date: 9 January 2013
Decision: Upheld
Bright Networks Ltd t/a Bright Heating
A mailing, which comprised a letter and brochure, and two national press ads, which advertised Bright Heating electric storage heaters:a. The letter, under the heading "What our customers say...
Date: 9 January 2013
Decision: Upheld
British Sky Broadcasting Ltd t/a Sky
Claims on www.sky.com 'Shop' page stated "HD Pack. Movies, sports and your favourite TV shows brought to life in stunning high definition, with up to 64 HD channels the widest range in the UK....
Date: 9 January 2013
Decision: Not Upheld
British Telecommunications plc t/a BT
Claims on www.bt.com promoted the BT broadband service and offered an 'availability checker' which users could search, based on their landline phone number or address, in order to find out which...
Date: 9 January 2013
Decision: Upheld
Brunel Road Timber Ltd t/a Brunel Supplies
A radio ad for Brunel Supplies heard in October 2012 on Palm FM featured a character speaking in a mock Chinese accent. The ad began with the character who answered the phone by saying "Brunel...
Date: 9 January 2013
Decision: Upheld in part
An ad for a Bosch dishwasher on the BSH Home Appliances website, www.bosch-home.co.uk, was headed "Our most environmentally friendly dishwasher". Further text stated "Bosch...
Date: 9 January 2013
Decision: Upheld
Claims on www.ubisurfer.com, for the UBISLATE 7, a tablet device, was headed "UBISLATE 7". The ad featured text at the top of the page which stated "Pre Order: click here"....
Date: 9 January 2013
Decision: Upheld
An e-mail, for a clothing company, stated "Trick or Treat - Dirty Smart Style" in the subject line. The body of the e-mail was headed "TRICK OR TREAT?". Text stated "Hello...
Date: 9 January 2013
Decision: Upheld
Eat Healthy Secrets t/a eathealthysecrets.com
An ad on my.yahoo.com contained an image of a woman holding her head over a toilet bowl. Bold text below stated "3 Foods to NEVER eat". Smaller text positioned below stated "Beware...
Date: 9 January 2013
Decision: Upheld
A TV ad for Everest featured a number of short scenes showing a front door, windows and a conservatory. On-screen text stated "Lifetime guarantee applies to uPVC windows and doors only. Terms...
Date: 9 January 2013
Decision: Upheld
Extreme Publishing Ltd t/a TBM magazine
An e-mail, received in October 2012, stated "Now then, now then" in the subject line. The body of the e-mail stated "TBM How's about that then" in large print above a black and...
Date: 9 January 2013
Decision: Upheld
Genting Alderney Ltd t/a Publishers Clearing House
A tweet, posted from Keith Chegwin's Twitter account, stated "Just a quickie: Log on to pchprizes.co.uk 4 Your chance 2 win £100k plus Win £2,500 a week 4 life. Have a go X".
Date: 9 January 2013
Decision: Upheld
Global Personals Ltd t/a MumsDateDads
Claims on www.mumsdatedads.co.uk, for a dating service, stated "Welcome to the UK's favourite dating for parents site. Our members are single parents or are happy to date someone with...
Date: 9 January 2013
Decision: Upheld
A leaflet, for an electricity supplier, was headed "Heat Electric: it all adds up". Text inside the leaflet stated "Pipe free central heating The next generation of whole house...
Date: 9 January 2013
Decision: Not Upheld
The Antica Sambuca UK Facebook page, www.facebook.com/AnticaSambucaUK/photos, showed a number of photos which appeared to have been taken in a bar or nightclub and featured young adults holding or...
Date: 9 January 2013
Decision: Upheld
A TV ad on a cartoon channel for Cabbage Patch Kids dolls showed a number of images of the dolls, alongside various Polaroid photographs. One photograph showed the rear of one doll with her pants...
Date: 9 January 2013
Decision: Not Upheld
A direct mailing, for a health screening service, included a leaflet headed "Now you can plan for your future. At last there's a quick, convenient way to check your risk of Stroke, Heart...
Date: 9 January 2013
Decision: Not Upheld
London Ink Ltd t/a Polar Design
A magazine ad for Polar Design, a print and design company, included a photograph of a woman's breasts with text stating "Need business cards?". One breast was partially covered by a...
Date: 9 January 2013
Decision: Upheld
Medical Thermal Imaging Ltd t/a Breast Angels
An ad seen in What Doctors Don't Tell You magazine for Medical Thermal Imaging stated "100% Safe BREAST SCREENING ...Thermography can detect active breast abnormality before its [sic] possible...
Date: 9 January 2013
Decision: Upheld
A TV ad for the MTV series The Valleys featured young people at a house party. Scenes included a woman bouncing on the sofa so you could see her pants, a man flexing his pecs, a women flexing her...
Date: 9 January 2013
Decision: Upheld
NEOM Ltd t/a NEOM Luxury Organics
A website for home and beauty products included a video introduction to the company and its products. The video stated, "The simplicity of it is that everything is organic and everything works...
Date: 9 January 2013
Decision: Upheld
Newsquest (Herald & Times) Ltd t/a s1homes
A TV ad for a property website included a voice-over that stated, "The new S1 Homes website makes looking for your next home easy. We're Scotland's biggest property site with over 30,000 homes...
Date: 9 January 2013
Decision: Upheld
Payment Protection Partnership Ltd
A radio ad, for a Payment Protection Insurance (PPI) claims company, stated "2000? 4000? Just how much are you costing yourself by not checking if you were mis-sold Payment Protection...
Date: 9 January 2013
Decision: Upheld
Platinum9 Ltd t/a Key Consultancy
A job vacancy ad for a Sales and Marketing Assistant posted on Gumtree stated "Contract type: Permanent. Are you competitive and looking for a place to prove yourself? Want to work in a team...
Date: 9 January 2013
Decision: Upheld
A catalogue selling various products, including home furnishings, kitchenware and jewellery featured a number of ads for erotic books, including "Brief Encounters: A Woman's Guide to Casual...
Date: 9 January 2013
Decision: Upheld
A Flyer for an IT consultancy, which was distributed at a trade exhibition, was headlined "Visit REACT at IP Expo 2012". The ad featured an image of a woman's bare legs from the thighs...
Date: 9 January 2013
Decision: Upheld
A TV ad, for Rowse honey, viewed in April 2012, featured a boy, in a school uniform, sitting at a table, eating porridge. The boy then went to a kitchen cupboard and selected some honey. He...
Date: 9 January 2013
Decision: Upheld
A teleshopping ad on Price Drop TV for an in-car power inverter. On-screen text stated "Sakura 12V Power Inverter - Converts Your 12V In-Car Power Source To A 240V Household Socket". The...
Date: 9 January 2013
Decision: Upheld
sit-up Ltd t/a Bid TV & Price Drop TV
Two teleshopping presentations seen on Bid TV and Price Drop TV:a. The first ad appeared on Bid TV and during the majority of the presentation on-screen text stated "66 Mini Plug Primrose...
Date: 9 January 2013
Decision: Upheld
A teleshopping presentation for a perfume included on-screen text which stated "Chopard Cascade 50ml EDP Spray". The presenter stated, "This is their brand spanking new perfume, it's...
Date: 9 January 2013
Decision: Upheld
Synergy Health Laboratory Services
A poster on the London Underground for an over-the-counter blood test stated "Plasma screen starting at just £23.50. Myrios is the first over-the-counter blood test that allows you to screen...
Date: 9 January 2013
Decision: Not Upheld
Systek Marketing Group t/a ABCLists
Claims on the website www.abclists.net, a database company, included "Named 'Best List Company' 2012 … We are the list guys … At ABCLists we provide superb lists, get our customers to use...
Date: 9 January 2013
Decision: Upheld
Three ads featured a time-limited offer to rejoin the Vauxhall branch of a gym:a. An SMS message, received in April 2012 stated "LAST CHANCE to Rejoin The Gym Vauxhall for FREE. Enter your old...
Date: 9 January 2013
Decision: Upheld in part
The Seckford Foundation Free Schools Trust t/a Beccles Free School
A leaflet, for Beccles Free School, gave a range of information about the school. Text stated "As a former inspector and Director of Learning for Cambridgeshire the Headteacher appointed to...
Date: 9 January 2013
Decision: Upheld
A poster for the video game "Far Cry 3" featured a man sitting in a tropical environment dressed in combat uniform, holding a gun in each hand. In the background, two people were shown...
Date: 9 January 2013
Decision: Not Upheld
University College London Hospitals t/a The Royal London Hospital for Integrated Medicine
A leaflet, for The Royal London Hospital for Integrated Medicine (RLHIM) was headed "Medical and Clinical Hypnosis" and made a number of claims for the therapy.
Date: 9 January 2013
Decision: Upheld in part
Two press ads and claims on the website, www.virginmedia.com:a. The first press ad stated “Half price for 6 months ... Our new Essential Collection ... Up to 30Mb ...”.b. The second press ad stated...
Date: 9 January 2013
Decision: Not Upheld
Virtual Insanity Ltd t/a DaisyStreet
A prize promotion on the Daisystreet.co.uk Facebook page stated "Don't forget to keep sharing & liking the DaisyStreet Facebook Page to enter the amazing KEY 103 LIVE COMPETITION, 2...
Date: 9 January 2013
Decision: Upheld
A TV ad for a personalised photo calendar featured a family selecting which photographs to include. A voice-over said, "Choose from hundreds of designs and loads of options, to make your...
Date: 9 January 2013
Decision: Not Upheld
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Posted 2013-01-09 11:07:00
