ASA: Weekly Adjudications Published

A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising

by Advertising Standards Authority

(WireNews+Co) - London, England - 17 October 2012

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Alan Sharrock t/a Miruji Health & Wellbeing (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Alan-Sharrock/SHP_ADJ_199820.aspx)

A four-page wrap-around regional press ad promoted a massage chair with a built-in MP3 device which was said to provide audio mind coaching whilst delivering a massage to the user. Text on one page... 
Date: 17 October 2012 
Decision: Upheld

Armour Windows (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Armour-Windows/SHP_ADJ_200224.aspx)

A regional press ad stated "ARMOUR WINDOWS WILL GIVE YOU A BETTER DEAL THAN ANYONE ELSE GUARANTEED! REPAIRS & GLASS REPLACEMENT SERVICE NOW AVAILBLE. Due to competitive demand at most... 
Date: 17 October 2012 
Decision: Upheld in part

Boots UK Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Boots-UK-Ltd/SHP_ADJ_205405.aspx)

Claims on a website, www.boots.com, promoted "Little Me Organics Oh So Gentle Hair and Body Wash". Text stated "Little Me Organics Oh So Gentle Hair and Body Wash has pear, mallow... 
Date: 17 October 2012 
Decision: Upheld

Church & Dwight UK Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Church-and-Dwight-UK-Ltd/SHP_ADJ_187614.aspx)

A TV ad and website for Arm & Hammer Advanced Whitening toothpaste:a. The TV ad featured a presenter who stated, "See this, it's baking soda, an amazing natural cleaner. And it's in every... 
Date: 17 October 2012 
Decision: Upheld

Consumer Finance Claims Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Consumer-Finance-Claims-Ltd/SHP_ADJ_202931.aspx)

Claims on www.consumerfinanceclaims.org.uk/ppi/intro, promoting a claims management company, stated, under the PPI Intro tab, "If you've taken out a loan, mortgage or credit card since 1994... 
Date: 17 October 2012 
Decision: Upheld

Ebuyer (UK) Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Ebuyer-UK-Ltd/SHP_ADJ_203603.aspx)

An e-mail and claims on www.ebuyer.com, related to the Seagate 3TB Barracuda HDD hard drive:a. Tthe website, viewed on 19 July, featured text which stated "£119.99 inc. vat … Save £34.99"... 
Date: 17 October 2012 
Decision: Upheld

ecigsbrand.com t/a e-cigs (http://www.asa.org.uk/Rulings/Adjudications/2012/10/ecigsbrandcom/SHP_ADJ_200521.aspx)

A website, www.ecigsbrand.com, stated, "Claim Your Exclusive E-Cig Starter Kit ... ACT NOW, SUPPLIES ARE LIMITED!". 
Date: 17 October 2012 
Decision: Upheld

Gladstone Brookes Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Gladstone-Brookes-Ltd/SHP_ADJ_194965.aspx)

A TV ad, for a claims management service, stated "For years PPI has been mis-sold to millions with their bank loans Fact Reclaiming PPI takes up your time Fact". A clock with the hands... 
Date: 17 October 2012 
Decision: Upheld

Home Test Direct Pty Ltd t/a TAMPAP (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Home-Test-Direct-Pty-Ltd/SHP_ADJ_203992.aspx)

A website for TAMPAP, www.tampap.com, promoted a home HPV (human papilloma virus) testing kit. Revolving headline text on the home page stated either "Won't have a smear test? Take the TAMPAP... 
Date: 17 October 2012 
Decision: Upheld

Lil-lets UK Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Lil_lets-UK-Ltd/SHP_ADJ_178046.aspx)

a. A magazine promotion for Lil-Lets stated "Lil-Lets also knows that it's not just about super-chic packaging. Available in five absorbencies, the Silk Comfort compact applicator tampon... 
Date: 17 October 2012 
Decision: Upheld

Ninja Tracking Systems Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Ninja-Tracking-Systems-Ltd/SHP_ADJ_199852.aspx)

Internet advertising for the Prime AT Lite, an electronic tracking system:a. Claims on the website www.ninja-tracking-systems.co.uk included, in the FAQs section, under the heading "Do I... 
Date: 17 October 2012 
Decision: Upheld

Powerhouse Direct Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Powerhouse-Direct-Ltd/SHP_ADJ_200832.aspx)

A job listing, appearing on a recruitment agency website, was headed "URGENT: Marketing Assistant/Events Assistant.  Southampton, Hampshire.  £15,000 - £20,000 per annum, negotiable, OTE.  Job... 
Date: 17 October 2012 
Decision: Upheld

Terravision Transport Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Terravision-Transport-Ltd/SHP_ADJ_200612.aspx)

Poster ads, for Terravision coach transfers to London, appeared in Stansted airport and included the text "CHEAPEST & FASTEST" or "THE FASTEST", both of which appeared next... 
Date: 17 October 2012 
Decision: Upheld

The Slimline Clinic (http://www.asa.org.uk/Rulings/Adjudications/2012/10/The-Slimline-Clinic/SHP_ADJ_198646.aspx)

Two press ads for The Slimline Clinic:a. The first ad stated "Become slimmer in time for summer, with rapid Inch-Loss therapy at The Slimline Clinic! You will achieve the size & shape you... 
Date: 17 October 2012 
Decision: Upheld

Vue Entertainment Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Vue-Entertainment-Ltd/SHP_ADJ_203396.aspx)

A website ad, on www.myvue.com, described Vue's 'Kids AM' promotion for children's cinema tickets. Text stated "Keep the kids amused from only £1.50* every Saturday and Sunday morning and... 
Date: 17 October 2012 
Decision: Upheld

Wealden Bakery (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Wealden-Bakery/SHP_ADJ_200156.aspx)

Claims on www.wealdenbakery.co.uk, for a wholesale bakery, featured text on the home page which stated "Wealden Bakery Country bakers at the heart of the city". The link clicked though to... 
Date: 17 October 2012 
Decision: Upheld