ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 05 September 2012 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
A TV ad for ASDA, broadcast on 25 October 2011, stated, "Last Thursday, an independent price checker confirmed that ASDA had this many branded products cheaper than Argos ..." Tags...
Date: 5 September 2012
Decision: Upheld in part
A banner ad for a betting website on www.charltonathletic-mad.co.uk featured the text "LIFE IS A GAME!" alongside three consecutive changing images. The first image showed a woman's...
Date: 5 September 2012
Decision: Upheld
A circular distributed by Big Brother Home Security had the headline "1 IN 4 HOMES & BUSINESSES ARE BURGLED EVERY YEAR*". Small print stated "*Home Office British Crime Survey...
Date: 5 September 2012
Decision: Upheld
The website www.alyssaburns-hill.com, for a complementary health practitioner, was headed “Dr Alyssa Burns-Hill Harley Street Hormone Health”. Text underneath this stated “Dr Alyssa Burns-Hill,...
Date: 5 September 2012
Decision: Upheld
A direct mailing promoted a horse racing tipster service. The ad stated "Over the past 6 months we have enjoyed 108 betting days, from which we made profits on 76 occasions. That's a profit...
Date: 5 September 2012
Decision: Upheld
General Motors UK Ltd t/a Vauxhall
A TV ad for a Vauxhall Corsa featured various vehicles in a city setting that were being driven through empty streets. The passengers in each of the cars were shown holding a flare out of the car...
Date: 5 September 2012
Decision: Not Upheld
An e-mail and website offer, seen on www.kgbdeals.co.uk, stated "£21 for a remote controlled Vibrating Egg (merchant's normal selling price is £48), from Lovers Products - save up to 56% and...
Date: 5 September 2012
Decision: Upheld
Life Healthcare t/a Regal Health
A direct mailing, for a sexual enhancement spray, was headed "At last, an effective solution to erection problems! Get an immediate, hard erection - guaranteed! Below was an image of a naked...
Date: 5 September 2012
Decision: Upheld
The website www.steeperclinic.com, for RSL Steeper, a company which offered treatment for plagiocephaly (flattening on one side of the skull in babies), stated "Initial treatment usually...
Date: 5 September 2012
Decision: Upheld
A product page on the Amazon website from The-Sleeping-Giant for an electric shock dog collar stated "ANTI BARK STOP BARKING ELECTRIC SHOCK DOG TRAINING COLLAR ... "
Date: 5 September 2012
Decision: Upheld
Universal Pictures International UK & Eire Ltd
A website ad, on www.tedisreal.co.uk, showed an adult male and a large teddy bear standing in front of urinals, with their backs to the viewer. The teddy bear held a glass beer bottle in one hand....
Date: 5 September 2012
Decision: Not Upheld
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Posted 2012-09-05 09:09:00
