ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 22 August 2012 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
A website for a plumbing, heating and drainage service, www.emergency-plumber.org.uk. Under the "Drainage" section text stated "No need to compare, we are the cheapest on the market...
Date: 22 August 2012
Decision: Upheld
Claims on www.mya4e.com, for a "social purpose company", featured text on the home page which stated "A4e is a social purpose company with one sole aim. To improve people's lives...
Date: 22 August 2012
Decision: Upheld
An ad for a Seat Leon, on www.ArnoldClark.com, stated "11 Seat Leon 1.6 TDi Eco S Copa Cost New £17,880 [price crossed out] £11,488 Save £6392 on Cost New".
Date: 22 August 2012
Decision: Not Upheld
Cassava Enterprises (Gibraltar) Ltd t/a Robin Hood Bingo
A TV ad for Robin Hood Bingo featured an actor playing Robin Hood and two actresses dressed in medieval outfits. Robin said to them, "Greetings ladies. Come, join me at Robin Hood Bingo. I'll...
Date: 22 August 2012
Decision: Not Upheld
A promotion in the regional press for fat reduction shorts, in November 2011, was headlined "Lose 2 jean sizes with HOTPANTS Buy them for just £29 - a saving of 33%". Text below stated...
Date: 22 August 2012
Decision: Upheld
Clydesdale Bank plc t/a Yorkshire Bank
A TV ad for Yorkshire Bank, featured a man walking down a street, who said "Bank. It's become a four letter word. But there is a bank that's always seen itself as a five letter word. That's...
Date: 22 August 2012
Decision: Not Upheld
A game on the website www.haribo.co.uk called "Haribo Super Mix Challenge". The object of the side-scrolling game was to collect Super Mix sweets by navigating a cartoon bear over and...
Date: 22 August 2012
Decision: Not Upheld
Edge Marketing FZ LLC t/a bookingsdirect.org.uk
A sponsored search ad and the website for www.bookingsdirect.org.uk.a. The sponsored search ad was headed "Book Official Theory Test - DSA Theory Test". Text underneath stated...
Date: 22 August 2012
Decision: Upheld
General Motors UK Ltd t/a Vauxhall
A TV ad for a car briefly showed the parked vehicle being plugged into an electricity source. It then drove quietly away; scenes of it in motion were interspersed with images of athletes in...
Date: 22 August 2012
Decision: Upheld
A magazine insert was headed, "Stop Degeneration Caused by Arthritis - Before it Stops You!" It included numerous medicinal claims about the treatment being offered, such as: "Heart:...
Date: 22 August 2012
Decision: Upheld
The website www.honeymonster.co.uk, for Sugar Puffs cereal, featured the "Munching Monster" game, in which the Honey Monster had to eat as many Sugar Puffs as possible and avoid the wasps.
Date: 22 August 2012
Decision: Not Upheld
Indigo Sun Retail Ltd t/a IndigoSun
A leaflet for a tanning centre stated "Vitamin D The Sunshine Vitamin ... Vitamin D, Where will you get yours this winter? Caribbean around £1500. Tenerife around £500. Indigo Sun sessions...
Date: 22 August 2012
Decision: Not Upheld
Claims on the deals website www.kgbdeals.co.uk, featured the headline "7-nt Canary Islands for up to 6". Text within the body copy stated "£189 for a seven-night luxury villa stay in...
Date: 22 August 2012
Decision: Upheld
Leaf Italia SRL t/a Leaf Confectionery
An advergame on www.chewits.co.uk for Chewits confectionery, titled "Taste Adventure" featured Chewie the dinosaur. The aim of the game was to move the Chewie avatar around the landscape...
Date: 22 August 2012
Decision: Not Upheld
An e-mail and website offered a sales promotion on laser eye surgery.a. An e-mail stated "Exclusive 1/2 Price Laser Eye Surgery Available in May Our most advanced treatment, CustomVue...
Date: 22 August 2012
Decision: Upheld in part
The website www.lightningprocess.com, for a complementary therapy course known as the Lightning Process, included a landing page that displayed links titled "CFS/ME", "FM/Chronic...
Date: 22 August 2012
Decision: Upheld in part
Royal Society for the Prevention of Cruelty to Animals
Two national press ads and a TV ad, for the RSPCA's Home for Life service:a. The first press ad, headed "You'll rest in peace, knowing they're being looked after", stated "When you...
Date: 22 August 2012
Decision: Not Upheld
Claims on a website for Bowen Technique stated "The Bowen Consultancy Balance the body with Bowen". Claims under the heading "Sports Performance & Injuries" stated...
Date: 22 August 2012
Decision: Upheld
A TV ad, for The Health Lottery, included a voice-over that stated, "… already three hundred and seventy five thousand people have won, with jackpot winners scooping up to a quarter of a...
Date: 22 August 2012
Decision: Upheld
A website for a global mobile network, www.truphone.com, stated "The Tru SIM saves you money, wherever you are in the world, without changing the way you use your phone". Further text...
Date: 22 August 2012
Decision: Upheld
Contacts
- NewsDesk
- WireNews+Co News Desk
- Website / Twitter / Facebook
- PR Contact
- Tel: +1 (888) 961-9727
Posted 2012-08-22 10:39:00
