ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 31 October 2012 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
The "24 inch Monitors" page of www.aria.co.uk, which offered PC monitors for sale, featured images of 20 PC monitors. Eighteen of the images included a woman wearing underwear on the...
Date: 31 October 2012
Decision: Upheld
A web page for a children's vaccination service, www.babyjabs.co.uk was headed "MMR Vaccine" with a subheading "How safe is the MMR vaccine? Can the vaccine cause autism?" Text...
Date: 31 October 2012
Decision: Upheld
A sales promotion on the Brand Bang! Facebook page stated "Want an iPad2? Read on. As a reminder ... we have several great prizes on offer with our most recent competition. Timed Tournaments...
Date: 31 October 2012
Decision: Upheld
A TV ad for holidays to Barbados showed a man surfing across a wave. A voice-over stated, "Lesson 24, how to ride a wave. Book now at BA.com forward slash Barbados. Seven night holidays...
Date: 31 October 2012
Decision: Upheld
Burton & Sons Trading Ltd t/a SimplyLED
A sponsored search ad for SimplyLED stated "NxtGen GU10 LED Bulbs - Brighter than a 50w Halogen ...".
Date: 31 October 2012
Decision: Upheld
Druim Ba Sustainable Energy Ltd
A website www.druimbasustainableenergy.com for a wind farm project included the claims "Druim Ba Wind Farm will consist of 23 turbines with internal transformers, each with a nominal capacity...
Date: 31 October 2012
Decision: Upheld in part
Claims on www.dumbellfit.co.uk, promoting the No Problem Ion Balance wristband, stated "NEGATIVE IONS - TITANIUM BRACELET ... Improved Health ... Increased Energy". Text further down the...
Date: 31 October 2012
Decision: Upheld
A national press ad and a page on the website, www.judithurloesportshorses.co.uk, for a horse dealer stated "COSBY … 6 year old black and white gelding by Basil 111 Masterpiece V11 out of...
Date: 31 October 2012
Decision: Upheld
A TV ad for a chewing gum slimming aid seen on the Active Channel, which also appeared as a video on two websites:a. The TV ad was approximately ten minutes in length and featured voice-over,...
Date: 31 October 2012
Decision: Upheld
A claim on the website www.landlordaction.co.uk, which promoted services for landlords with problem tenants, stated "Paul Shamplina - Founder. Paul has worked within in [sic] the legal system...
Date: 31 October 2012
Decision: Upheld
Lasercare Clinics (Harrogate) Ltd t/a sk:n
A sponsored link on Google for a cosmetic surgery clinic stated "Remove Your Stretch Marks".The website for the clinic, www.sknclinics.co.uk, stated "Stretch Mark Removal Stretch...
Date: 31 October 2012
Decision: Upheld
A leaflet for a new Marks and Spencer ordering and delivery service was headlined "Shop your way. Our new ordering & delivery service". Further text stated "shop your way is a...
Date: 31 October 2012
Decision: Not Upheld
National Express Group t/a Eurolines
A website, two outdoor ads, a banner ad on Spotify and an audio ad on Spotify:a. The website, www.eurolines.co.uk, featured an image of a woman wearing a 'can-can' costume lifting her skirt and...
Date: 31 October 2012
Decision: Upheld in part
Five ads for Optimax:a. A banner ad stated "special offer 1/2 Price Laser Eye Surgery .. exact same laser technique at many top clinics but up to 1/2 Price".b. A sponsored search entry...
Date: 31 October 2012
Decision: Upheld in part
A radio ad for a solicitor's practice. The voice-over said, "So you injured yourself at work. Weren't [sic] your fault. What's stopping you making a claim? Ah, your employer, yeah? How are...
Date: 31 October 2012
Decision: Not Upheld
Perfect Beds Ltd t/a The Memory Foam Mattress Firm
An ad, on www.thememoryfoammattressfirm.co.uk, offered memory foam mattresses for sale with half-price memory foam pillows.
Date: 31 October 2012
Decision: Upheld
A Facebook page for an online bingo game was headed "Bingo Friendzy ... World's First Real Cash Games on Facebook". A number of posts further down the page featured claims such as...
Date: 31 October 2012
Decision: Not Upheld
Reckitt Benckiser Healthcare (UK) Ltd
A claim on www.calgon.co.uk stated "Washing machines live longer with Calgon". Next to the claim was a colour-coded map depicting the varied water hardness across the UK.
Date: 31 October 2012
Decision: Not Upheld
A regional radio ad for a cosmetic surgery clinic featured music in the style of the television programme, Sex and the City and two women with American accents talking. The first woman said,...
Date: 31 October 2012
Decision: Upheld in part
A circular, for Virgin Media's fibre optic cable services, was headlined "We've already connected [street name]. So it's really easy to turn you on". Further text included "Dear...
Date: 31 October 2012
Decision: Upheld
A TV ad for www.which.co.uk, a consumer advice service, featured a man and woman inspecting their new kitchen when the unknown brand name electrical appliances began to spectacularly malfunction....
Date: 31 October 2012
Decision: Not Upheld
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Posted 2012-10-31 09:35:00
