ASA: Weekly Adjudications Published



Published on 27 August 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

ACTIS Insulation Ltd

A brochure and website, www.insulation-actis.com, for ACTIS Insulation Ltd which provided information about the company's insulation products:a.  The brochure, under the heading "HCONTROL...
Date: 27 August 2014
Decision: Not Upheld

Britannia Campaigning Ltd t/a Britain First

Images on www.britainfirst.org, a website for a political party, and an ad on Facebook:a. The website 'Shop' page included pictures of various products, including an embroidered baseball cap, a...
Date: 27 August 2014
Decision: Upheld

Datepositive.net

A dating website, www.datepositive.net, stated "UK's Largest HIV Dating & Herpes Dating Since 2006 … Over 6,000 members - more than HIV Match".Under the heading "The UK's best...
Date: 27 August 2014
Decision: Not Upheld

Department of Energy and Climate Change t/a snugandsave.co.uk

A TV ad, seen on 28 January, and an advertorial in the national press for the Department of Energy and Climate Change’s (DECC)’ Green Deal initiative:a. The TV ad featured TV presenter Oliver Heath...
Date: 27 August 2014
Decision: Upheld in part

Hold Fast Entertainment Ltd t/a The Garage

Four ads, for The Garage nightclub in Glasgow:a. An ad for a competition, posted on the advertiser's Facebook page, included an image with text which stated "Like + Share to win a VIP...
Date: 27 August 2014
Decision: Upheld

Ladbrokes plc t/a Betdaq

A website for a betting service, www.betdaq.com, featured an image of the statue of Christ the Redeemer with the surrounding city of Rio de Janeiro visible behind. The statue had been digitally...
Date: 27 August 2014
Decision: Upheld

LensWay Inc

A website www.lensway.co.uk for glasses and contact lenses. Scrolling text at the top of each web page stated "FREE DELIVERY AND EASY FREE RETURNS". Text on the page titled ' PureVision...
Date: 27 August 2014
Decision: Upheld

Lidl UK GmbH

An in-store leaflet featured a range of promotional products that was headlined "Italian. Half Price Weekend Offers 01.0.3.14 & 02.03.14 only". The ad included an image of minced beef...
Date: 27 August 2014
Decision: Not Upheld

Luton 247 Airport Parking Ltd

A sponsored search ad for Luton 247 Airport Parking stated "£40 for 7 days ... No hidden charges".
Date: 27 August 2014
Decision: Not Upheld

Selectamark Security Systems plc t/a BikeRegister

Claims on www.bikeregister.com, for a bicycle registration database. The ad stated "The UK's leading online bicycle identification and registration initiative aiming to reduce cycle theft,...
Date: 27 August 2014
Decision: Not Upheld

TNT Post UK Ltd

A leaflet and a regional press ad for TNT Post UK:a. The leaflet showed a photograph of a man in TNT uniform. Text stated "What does my Postie Look like? Like this - in a smart uniform which...
Date: 27 August 2014
Decision: Upheld in part

Wells & Youngs Brewing Company Ltd

A TV ad, promoting Estrella beer, showed a band playing at a party, before cutting to scenes from earlier in the day. A man was shown preparing a paella for a group of friends at a villa. Various...
Date: 27 August 2014
Decision: Not Upheld

Zenimax Europe Ltd t/a Bethesda

An ad for the video game ‘Wolfenstein: The New Order’ was displayed on a gaming website, www.eurogamer.net. An ad bordered the home page and was headed "Wolfenstein: The New Order ...] HOVER...
Date: 27 August 2014
Decision: Not Upheld

 


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Posted 2014-08-27 12:44:00