ASA: Weekly Adjudications Published



Published on 30 July 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Aesthetic and Cosmetic Surgery Ltd t/a The Harley Medical Group

Ads on the advertisers own website, a banner ad on YouTube and a magazine ad for a cosmetic surgery provider included the claim "Setting the Gold Standard".
Date: 30 July 2014
Decision: Upheld

Birmingham 29 Ltd t/a TheTicketSellers.co.uk

An ad on a ticket vendor's website, www.theticketsellers.co.uk, was headed "Southport Weekender 2014 - The Big 50 Birmingham Coach". Text underneath stated "Standard Ticket",...
Date: 30 July 2014
Decision: Upheld

British Airways plc

The search results page of the website www.britishairways.com, that appeared after a search for a return trip from London to Sri Lanka, displayed outbound flight options under the headings...
Date: 30 July 2014
Decision: Upheld

British Telecommunications plc t/a BT

Two national press ads for BT broadband:a. The ad was headed "THE BIG BT BROADBAND SALE" and gave details of three packages available: "BT BROADBAND"; "BT INFINITY";...
Date: 30 July 2014
Decision: Not Upheld

Camerons Brewery Ltd t/a Trocaderos South Shields

A posting on the TrocStars' Facebook page promoted a competition. It featured a poster with an image of two women both drinking from large glasses and text which stated "Got yourself drunk at...
Date: 30 July 2014
Decision: Upheld

Cash On Go Ltd t/a Peachy.co.uk

Two ads for Peachy.co.uk, printed on sandwich wrappers:a. One ad stated "Loans from £50 to £500 ... Cheaper than Payday Loans! Pay back in partial payments!" and featured two 'sliders'...
Date: 30 July 2014
Decision: Upheld in part

Damartex UK Ltd t/a Damart

A direct mailing, for a mail order catalogue, stated "Your customer file has been selected - you are entitled to the following awards: read this correspondence detailing how to redeem your...
Date: 30 July 2014
Decision: Upheld

Department of Health t/a NHS

A TV ad for the NHS smoke free campaign showed a man who lit up a cigarette outside his house. A growth appeared on the cigarette which increased in size as he smoked.The voice over stated...
Date: 30 July 2014
Decision: Not Upheld

Dr Oetker (UK) Ltd t/a Chicago Town

A TV ad for Chicago Town pizza included a voice-over that said "Nothing delivers like Chicago Town Takeaway, voted number one versus Dominos" and on-screen text stated "VOTED No.1 VS...
Date: 30 July 2014
Decision: Upheld

Edinburgh Airport Ltd

An online display ad for parking at Edinburgh Airport. Text stated: "Edinburgh Airport ... Official Edinburgh Airport Parking. You won't find our parking for less pre-book from only £3.19 per...
Date: 30 July 2014
Decision: Not Upheld

Flightbrick Ltd t/a Tearless Teething

Claims on the home page of www.tearlessteething.com stated "Welcome to Tearless Teething - Hazelwood Necklaces ... Acidity imbalance in the body is thought to be a main player in certain...
Date: 30 July 2014
Decision: Upheld

Gallaher Ltd

A national press ad, for Gallaher Ltd, JTI’s UK trading company (Gallaher), a tobacco company, which appeared in April 2013, included an e-mail from the UK Department of Health to the Australian...
Date: 30 July 2014
Decision: Upheld in part

HotPond Media Ltd t/a loanmonarch.co.uk

A text message that stated "Hi, need a quick loan £100 upto £25000, 98% Acceptance Rates!  No credit checks, CCJ's and defaults OK.  Visit www.loan-monarch.co.uk Now or text STOP".
Date: 30 July 2014
Decision: Upheld

ITW Ltd t/a Forté Lubricants

A website for the Good Garage Scheme, www.goodgaragescheme.com, stated "The Good Garage Scheme. Looking for a local garage you can trust for a car service, MOT or car repair? Using the Good...
Date: 30 July 2014
Decision: Not Upheld

Ladbrokes Betting & Gaming Ltd

A banner ad on www.sportsbeta.ladbrokes.com, for a sales promotion, stated "UP TO £500! IN FREE BETS ON LADBROKES EXCHANGE". Smaller, hyperlinked text stated "* T&Cs Apply -...
Date: 30 July 2014
Decision: Upheld

Lend Lease (Elephant & Castle) Ltd

Two web pages about urban redevelopment in Elephant and Castle:a. A page headed "Construction starts on first new homes in elephant" on www.onetheelephant.com featured text that stated...
Date: 30 July 2014
Decision: Not Upheld

Mast-Jaegermeister UK Ltd

A TV ad, promoting Jägermeister, showed a group of male friends leaving for a road trip in the early hours of the morning. The men were shown travelling through snowy, mountainous terrain in a...
Date: 30 July 2014
Decision: Upheld in part

Nick Freeman Ltd t/a Freeman & Co

Claims on the website www.nickfreemansolicitors.co.uk stated "Freeman & Co is one of the UK's best known criminal law practices, headed by its founder, Nick Freeman ... About Nick Freeman...
Date: 30 July 2014
Decision: Upheld

RAC Motoring Services t/a RAC

Claims on the website www.rac.co.uk promoted breakdown cover. A price for each type of cover was stated as a "Web Price", above which there was a corresponding, higher, "List...
Date: 30 July 2014
Decision: Not Upheld

rentchecks.com

Claims on www.rentchecks.com, seen in October 2013, which promoted a checking service for tenants and landlords stated "Rentchecks.com has been a leading provider of pre tenancy & lease...
Date: 30 July 2014
Decision: Not Upheld

Samuel Windsor

A national press ad for Samuel Windsor, a menswear retailer, showed images of models wearing various items of clothing with text that stated, "Button-collar casual shirts. £18 RRP £60 - Buy...
Date: 30 July 2014
Decision: Upheld

Sandhurst Associates Ltd t/a spends4u.co.uk

A text message, from www.spends4u.co.uk, stated "... could approve you for a loan of up to £1000 today. No matter what your circumstances. Fast and completely online. To opt out text End".
Date: 30 July 2014
Decision: Upheld

Solitair Ltd t/a Solitair Holidays

A national press ad for a travel company stated "The First Choice for Single Travellers".
Date: 30 July 2014
Decision: Upheld

Tesco Stores Ltd

A direct mailing for Tesco's "royal babyevent", featured information about various products, including a section headed "Aptamil with Pronutra+ our most advanced formula yet"....
Date: 30 July 2014
Decision: Upheld

Tesco Stores Ltd

Claims on a website for a supermarket, www.tesco.com, seen on 23 October 2013, stated "Hobgoblin 4x440ml Can ... SAVE 49p Was £4.99 Now £4.50 valid from 23/10/2013 until 12/11/2013".
Date: 30 July 2014
Decision: Upheld

Tesco Stores Ltd t/a F&F

A TV ad, for Tesco F&F clothing range, cut between a woman and a man wearing different clothing in each shot and included the woman in a bikini and cut-off shorts. The models were shown either...
Date: 30 July 2014
Decision: Not Upheld

The Knowledge Academy Ltd

An ad on an employment agency website stated "PRINCE2 Training For £199 theknowledgeacedmy.com/Prince2 Overview Foundation & Practitioner. 5 Day PRINCE2 Training And Exam".
Date: 30 July 2014
Decision: Upheld

TransferWise Ltd

A poster for Transferwise.com stated "$CAMM€D YOUR BANK IS SECRETLY OVERCHARGING YOU ON INTERNATIONAL MONEY TRANSFERS  Next time, save 90% with TransferWise".
Date: 30 July 2014
Decision: Upheld

Tufferman Ltd

A national press ad, for Tufferman Ltd, stated "HALF PRICE! 3 STORALEX SHELVING BAYS ...".  The ad showed three images of shelves connected with plus symbols followed by an equals sign....
Date: 30 July 2014
Decision: Upheld

Virtual Insanity Ltd t/a Daisy Street

A website for an online clothes retailer, www.daisystreet.co.uk, featured a page entitled "Customer Service". Text on the "FAQ'S ON RETURNS" section stated "Do I have to...
Date: 30 July 2014
Decision: Upheld

Vodafone Ltd

The "Pay monthly iPhone" section of www.vodafone.co.uk displayed contract options for various iPhone models:a. The "iPhone 5s" section featured a table of contract options. The...
Date: 30 July 2014
Decision: Not Upheld


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Posted 2014-07-30 09:36:00