ASA: Weekly Adjudications Published



Published on 16 July 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

24.7 Tradesmen (Glasgow) Ltd

A competition administered through social media in which entrants could win an iPad. The details of the winner were released on Facebook on 27 January 2014, in a post which stated...
Date: 16 July 2014
Decision: Upheld

Anthony Nolan

A poster, press ad and the website for the Anthony Nolan Trust:a. The press ad stated “WE’VE FOUND A CURE FOR BLOOD CANCER. PLEASED TO MEET YOU. At Anthony Nolan, we work tirelessly to cure blood...
Date: 16 July 2014
Decision: Not Upheld

Betshare Racing

a. A regional press ad for a racing tipster service and the website www.betshareracing.com included the claim "’FREE!!!’ 7 Secrets to Help YOU Make Money From Horseracing! … discover how to...
Date: 16 July 2014
Decision: Upheld

Chandlers Garages (Brighton) BMW

A radio ad for a car dealership selling the BMW 2 Series Coupe. The ad featured a conversation between a male and a female over upbeat background music. The male asked the female "Go on, what...
Date: 16 July 2014
Decision: Not Upheld

Colonial Gifts Ltd t/a iflorist.co.uk

A website and email for an online florist:a. The main website included the statement "Our talented florist [sic] can send flower arrangement [sic] across Ireland and Northern Ireland. Popular...
Date: 16 July 2014
Decision: Upheld in part

Diabetes UK

Posters encouraged consumers to check their risk of Type 2 diabetes:a. A poster featured a father and daughter hugging and crying. Bold text stated "CHECK YOUR RISK OF TYPE 2 DIABETES. IF NOT...
Date: 16 July 2014
Decision: Not Upheld

Emerald Heritage Ltd

A website for Emerald Heritage, www.emerald-heritage.com, sold souvenir plots of land in Northern Ireland. Text on the home page stated "Have You Always Dreamed of Owning Land in Ireland?...
Date: 16 July 2014
Decision: Not Upheld

EW Technologies Ltd

A regional press ad, for a water softener system, stated "[They] decided to take control of their hard water problems with EWT's Gold Series, removing 100% of limescale from their home...
Date: 16 July 2014
Decision: Upheld

Firebox.com Ltd

An ad on the home page of www.firebox.com, featured a product entitled the "UNT Mug" and showed a picture of the mug, which had a C-shaped handle and the letters UNT  printed after it.
Date: 16 July 2014
Decision: Upheld

Flamingo Land Ltd t/a Flamingo Land Resort Yorkshire

A national press ad for Flamingo Land Resort Yorkshire featured the headline "DISCOVER THE UK'S ONLY COMBINED THEME PARK, ZOO AND HOLIDAY RESORT".
Date: 16 July 2014
Decision: Not Upheld

GlaxoSmithKline UK Ltd t/a MaxiNutrition

A TV ad, that also appeared on the advertiser's YouTube channel, for MaxiNutrition proteins:a. The TV ad showed people taking part in various sports, including: boxing, swimming, rugby and cycling....
Date: 16 July 2014
Decision: Upheld

Jaguar Land Rover Ltd

A video ad, on Jaguar Land Rover Ltd's YouTube channel, titled "The Art of Villainy" was presented as part of Jaguar's "GoodToBeBad" ad campaign. The ad featured actor Tom...
Date: 16 July 2014
Decision: Upheld

JJ Locksmiths t/a Farnham Locksmiths

Two web pages for a locksmith company www.farnham-locksmiths.co.uk:a. Text on the home page of the website stated "Farnham Locksmiths ... When it comes to getting a reliable locksmith service,...
Date: 16 July 2014
Decision: Upheld

Kimberly-Clark Ltd

A TV ad, an e-mail, a brand page on an online supermarket, a web page, a post on Facebook and an in-store sales promotion for Andrex toilet paper:a. The TV ad featured shots of empty toilet rolls,...
Date: 16 July 2014
Decision: Not Upheld

Minerva Research Labs Ltd

A TV ad for a collagen-based drink. The ad opened with a shot of a woman looking at a reflection of her face in a dressing-room mirror and smiling. The voiceover stated "I drink Pure Gold Collagen...
Date: 16 July 2014
Decision: Upheld

NJOY Innovations Ltd

Two TV ads for NJOY electric cigarettes: a. The first ad featured a montage of scenes, which documented the friendship between two men and was set to a soundtrack. The friends were shown in various...
Date: 16 July 2014
Decision: Not Upheld

Police Scotland

Two radio ads about rape prevention heard on Radio Clyde and West FM:a. In one ad a male voice-over stated, "Sometimes I think there's a culture of ‘oh yeah, I'm gonna go out and get smashed...
Date: 16 July 2014
Decision: Not Upheld

President Properties Ltd t/a NutriCigs UK

The website www.buynutricigs.co.uk, promoted a range of electronic cigarettes. The website stated "NutriCigs … FORTIFIED ELECTRONIC CIGARETTES". The website featured three electronic...
Date: 16 July 2014
Decision: Upheld

Renault UK Ltd

A national press ad, for the Renault ZOE, a car powered exclusively by an electric motor charged from an external source, was headed "100% ELECTRIC RENAULT ZOE". Further text included...
Date: 16 July 2014
Decision: Not Upheld

Search Me Ltd

A sponsored search ad stated "0844 800 0040 sky.customerservicesuk.com Phone Customer Services Dial Direct Contact Number. TV, Broadband, Billing & Support". Smaller, light coloured...
Date: 16 July 2014
Decision: Upheld

TADServices Ltd t/a driver-theory-test.co.uk

A Google sponsored search result, promoting www.driver-theory-test.co.uk, stated "£31 Official Theory Test - Gov UK Includes Free Retests - www.driver-theory-test.co.uk/Gov-UK - Book Your...
Date: 16 July 2014
Decision: Upheld

Telefónica UK Ltd t/a O2

A press ad and a website, www.O2.co.uk, for mobile phone contracts provided by O2: a. The press ad featured images of the iPhone 5c in various colours. Large text stated "£32 tariff, no...
Date: 16 July 2014
Decision: Upheld in part

The West Hampstead International School Campaign

A leaflet and prospectus for the West Hampstead International School Campaign:a. The leaflet included text which stated "Run together with not-for-profit professional partners".b. The...
Date: 16 July 2014
Decision: Not Upheld

World of Mobility

A website selling mobility scooters, www.worldofmobility.co.uk, featured the "Freerider Luggie Mobility Scooter".
Date: 16 July 2014
Decision: Upheld

 


Contacts

Enter your email:
Enter Subject:
Enter your message:
Please enter this numbers in the fields:
 
  Click image to get a new code.
Enter code:
 

Posted 2014-07-16 10:42:00