ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 02 July 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

A1 Project Management Services Ltd t/a A1-Lofts.co.uk

The home page of the website www.a1-lofts.co.uk showed certificates for Federation of Master Builders (FMB) Master Builder of the Year awards for 2005 and 2008 at the bottom of the page.On a page...
Date: 2 July 2014
Decision: Not Upheld

Anastasia International Inc t/a www.russianbrides.com

An ad seen on the TV listings website www.radiotimes.com for the Russian Bride website, www.russianbrides.com. The ad featured a woman, visible from the chest up, wearing a low-cut bra, looking up...
Date: 2 July 2014
Decision: Upheld

Carpet Recycling UK Ltd

A website for Carpet Recycling UK, www.carpetrecyclinguk.com, included a web page headed "Recyclers > What Can Carpet Be Recycled Into?" which included a list of ways in which carpets...
Date: 2 July 2014
Decision: Not Upheld

De Vere Group Ltd

An ad on De Vere Hotels' own website www.devere-hotels.co.uk. Text in the ad stated "WINE & DINE FROM £99* ... STAY FOR 1 NIGHT WITH DINNER, BED & BREAKFAST AND BOTTLE OF WINE IN YOUR...
Date: 2 July 2014
Decision: Upheld

Ebuyer (UK) Ltd

a. The website for Ebuyer, www.ebuyer.com, included a product page for a "TP-Link Gigabit Load Balance Broadband Router". The summary at the top of the page stated "- Router - Load...
Date: 2 July 2014
Decision: Not upheld

Electronic Arts Ltd t/a EA Games

A direct e-mail for the mobile app game Dungeon Keeper stated "GET DUNGEON KEEPER ON MOBILE FOR FREE! ... DIG. DEVISE. DOMINATE. Build the most badass dungeon ever! Raise an army of diabolical...
Date: 2 July 2014
Decision: Upheld

Hodson Developments Ltd

A website for Hodson Developments property developer, www.hodsondevelopments.com, featured a page headed "GUARANTEE". Text on the page included "At Hodson Developments we work side...
Date: 2 July 2014
Decision: Upheld

Louis Hoover

A website, www.louishoover.co.uk, made numerous claims that Louis Hoover had created the musical "The Rat Pack Live From Las Vegas".  On the "Biography" page, it stated "In...
Date: 2 July 2014
Decision: Upheld

Procter & Gamble UK

A TV ad for denture fixative showed a computer-generated image of a partial denture slotting into a gap between lower teeth, while a woman balanced on the denture. The woman stated, "If you...
Date: 2 July 2014
Decision: Not upheld

Randstad UK Holding Ltd

An ad on a recruitment consultancy website, www.randstad.co.uk, was headed "Packaging Technician - Worthing, West Sussex". Further text stated "Position Type: Temporary".
Date: 2 July 2014
Decision: Not upheld

The Genuine Gemstone Company Ltd t/a Gems TV

A teleshopping ad for a 2.25 carat diamond 9 K Gold Tomas Rae ring showed a presenter comparing the item to several other products. She said that her research showed products that were "as...
Date: 2 July 2014
Decision: Upheld

The Hospital Group Healthcare Ltd

A TV and VOD ad, for a cosmetic surgery clinic:a. The TV ad, which was seen by complainants at various times between 6:45 pm and 10:45 pm on a range of television channels, began with a woman...
Date: 2 July 2014
Decision: Upheld in part

Unipart Automotive Ltd

A website, www.stopsecret.org, for Unipart Automotive, a company that offered brake pads for sale, featured text that stated "STOP SECRET OFFICIAL BRAKE TEST RESULTS THE OTHER BRANDS WOULDN'T...
Date: 2 July 2014
Decision: Upheld

Vanquis Bank Ltd

An unsolicited direct mailing from Vanquis Bank displayed the logos for "VANQUIS BANK" and "VISA" and a stamp which featured a barcode and signature and stated "TIME...
Date: 2 July 2014
Decision: Upheld

We Buy Any Car Ltd t/a webuyanycar.com

A TV ad for webuyanycar.com, featured two men floating in the sky while holding onto car-shaped balloons. A voice-over stated, "When you're selling your car you can often get knocked down on...
Date: 2 July 2014
Decision: Upheld

 


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Posted 2014-07-02 15:21:00