ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 25 June 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Abbey Court Car Sales Ltd

The website www.abbeycourtcarsales.co.uk for a car dealership stated "24 MONTHS WARRANTY ON ALL RETAIL CARS!". On clicking through to view specific cars, text stated "All Retail Cars...
Date: 25 June 2014
Decision: Upheld

Absolute Renewable Energy (UK) Ltd

A leaflet ad from Absolute Renewable Energy (UK) Ltd was titled "Solar PV Panel Systems A Few Myths and Truths". The subheading stated "There is question that electricity generation...
Date: 25 June 2014
Decision: Upheld

Activision Blizzard UK Ltd

A TV ad, for computer game Call of Duty: Ghosts, to the background soundtrack of Frank Sinatra singing 'I'm Gonna Live until I Die', featured four men engaged in a series of gunfights and...
Date: 25 June 2014
Decision: Not Upheld

Alcohoot LLC

The website www.alcohoot.co.uk had an ad for an alcohol breathalyser. Under the link titled "THE DEVICE" the website stated "Introducing the world's first smartphone breathalyzer …...
Date: 25 June 2014
Decision: Upheld

Box Television Ltd t/a Box TV

There were 576 alcohol ads broadcast in programmes on the following channels licensed to Box Television Ltd in the period February, March and April 2013:1. 4Music (126 ads); described on the 4Music...
Date: 25 June 2014
Decision: Upheld in part

Chums Ltd

A direct mailing catalogue, entitled "HOME TEXTILES & Lifestyle", featured products for sale, such as bedding, household goods and mobility aides. Three pages towards the back of the...
Date: 25 June 2014
Decision: Upheld

Concept2Commerce Ltd t/a CareforAir

A direct mailing for the CareforAir Rainbow Breezeer air freshener, included an image of the CareforAir Rainbow Breezeer product and featured text that stated "COULD YOU DO WITH A NEW ONE OF...
Date: 25 June 2014
Decision: Upheld

Cycling Scotland

A TV ad for a campaign promoting safer cycling on the road, stated in the voice-over "Not a lot of people know this but you should treat a cyclist the way you treat a horse ... slow down,...
Date: 25 June 2014
Decision: Not Upheld

Evil Carrot Studios

An e-mail, which was sent to members of the British Institute of Cleaning Science, had the subject line "British Institute of Cleaning Science".  Text in the main body of the e-mail...
Date: 25 June 2014
Decision: Upheld

Free Speech Network

A press ad for the Independent Press Standards Organisation (IPSO), published 25 October in The Times, was headlined “READY TO GO: A TOUGH NEW REGULATOR FOR THE PRESS”. Text stated “Today sees the...
Date: 25 June 2014
Decision: Upheld in part

Hutchison 3G UK Ltd t/a Three.co.uk

A national press ad for mobile phones stated “The Samsung Galaxy collection”. The ad featured three mobile phones with a roundel that included the text “From £26 a month … £29 upfront cost”.
Date: 25 June 2014
Decision: Upheld

Jaguar Land Rover Ltd

Four video ads on the Jaguar website, www.jaguar.co.uk:a. The first ad opened with the Jaguar logo, then panning shots of different Jaguar cars and close ups of a dashboard and the central gear...
Date: 25 June 2014
Decision: Upheld

Le Basile t/a xbax.co.uk

A website selling Pandora jewellery, www.xbax.co.uk, stated on the home page "FREE DELIVERY On Orders Over £30, -£5 On Orders Over £50, -£10 On Orders Over £70".Small print at the foot of...
Date: 25 June 2014
Decision: Upheld

MS George Ltd

A website for air freshener Neutradol www.neutradol.com/about-neutradol.html. Text in the section titled "About Neutradol" stated, "Neutradol does not just mask unwanted smells like...
Date: 25 June 2014
Decision: Not Upheld

Nutricia Ltd

A national press ad for follow-on formula, comprising four pages.The first page featured a close-up image of a baby's eye. Text superimposed over the iris stated "The closer we look the more...
Date: 25 June 2014
Decision: Not Upheld

PaymentSense Ltd t/a paymentsense.co.uk

Claims on www.jobsearch.direct.gov.uk promoted an employment listing. Text stated "Job description: Field Sales Agents 40,000 OTE A great sales opportunity to work from home for PaymentSense,...
Date: 25 June 2014
Decision: Upheld in part

Principle Healthcare International

Various claims, which related to Biocalth, a food supplement, appeared on the website www.principlehealthcare.com. They included "Biocalth is a unique patented, scientifically proven, calcium...
Date: 25 June 2014
Decision: Upheld

Weight Watchers (UK) Ltd

A TV ad for WeightWatchers' Simple Start programme included a voice-over and on-screen visual that stated "Satisfaction or your money back".
Date: 25 June 2014
Decision: Not Upheld

 


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Posted 2014-06-25 10:00:00