ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 18 June 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Cartridge Tech Ltd t/a Cartridge Discount

An ad on the website www.cartridgediscount.co.uk stated "Canon CL-511 Remanufactured High Capacity Colour Ink Cartridge ... Ink Capacity (ml) 12ml".
Date: 18 June 2014
Decision: Not Upheld

InterContinental Hotels Group plc t/a Holiday Inn Express

a. A TV ad for the hotel chain Holiday Inn Express. The ad featured scenes of a family having breakfast in different ways. A male voice-over described the different ways in which people go about...
Date: 18 June 2014
Decision: Upheld

Jaguar Land Rover Ltd

Two TV ads for the Jaguar F-TYPE:a. The first ad depicted a car driving through a dark tunnel and featured the sound of an engine being revved. When the car exited the tunnel, it was shown driving...
Date: 18 June 2014
Decision: Not Upheld

JDI Backup Ltd t/a JustCloud.com

The website www.justcloud.com promoted cloud storage. Text stated "Store All Your Files In The Cloud Access Your Files From Anywhere At Anytime, From Any Device ... Cloud will automatically...
Date: 18 June 2014
Decision: Upheld

Jersey Airtel Ltd

A Facebook page, a Facebook post and claims on a website for a mobile phone provider in Jersey and Guernsey:a. The Facebook page featured text that stated "Avoid shocking call charges! Save...
Date: 18 June 2014
Decision: Upheld

LIFE 2009 t/a LIFE

A poster ad for Life, a pro-life enterprise, which appeared on the side of a bus, featured text that stated "Pregnant? Worried? We can help ... on-line counselling: oxford@lifecharity.org.uk ....
Date: 18 June 2014
Decision: Upheld

Nutricia Ltd t/a Danone Baby Nutrition

A website for Growing Up Milk (growingupmilkinfo.com) stated on a page headed "Sources of Vitamin D", "Vitamin D Sunlight … Sunshine should be our main source of vitamin D. However,...
Date: 18 June 2014
Decision: Upheld

Outbrain Inc

An ad appeared at the bottom of an article on a newspaper's website alongside other ads, each of which contained an image and text, under the heading "You may also like these". A link...
Date: 18 June 2014
Decision: Upheld

Precious Cells International Ltd

A brochure for a biobank included the text "OUR ACCREDITATIONS AND STANDARDS ... So what makes Precious Cells the first choice for parents and healthcare professionals? ... Precious Cells is...
Date: 18 June 2014
Decision: Upheld in part

Present Minded

A competition on Facebook to win a Scottish title stated "COMPETITION TIME!!! Fancy yourself as a Laird or Lady or know someone who deserves a title? TO WIN a 'Become a Laird or Lady' Gift Tin...
Date: 18 June 2014
Decision: Not Upheld

Redwood Health Therapies Ltd

The website www.redwoodhealth.co.uk under the heading "Body Contouring Treatments" and "Non-Surgical Fat Reduction Procedures" listed the following: "Laser iLipo",...
Date: 18 June 2014
Decision: Upheld

Smart Cells International Ltd

A website for Smart Cells stem cell storage:a. Text on the home page of the website www.smartcells.com stated "First private UK company to release stored stem cells for use in...
Date: 18 June 2014
Decision: Not Upheld

The Brooke Hospital for Animals t/a The Brooke

A TV ad for the Brooke Hospital for Animals, featured scenes of struggling donkeys carrying heavy loads and on-screen text stated "An urgent appeal to help save a donkey … Thousands of working...
Date: 18 June 2014
Decision: Not Upheld

 


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Posted 2014-06-18 09:30:00