ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 21 May 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Drivall Ltd

A website, www.drivall.com, featured a logo that stated "SPEEDLINER MAXIMUM STRENGTH SPRAY LINERS".  Further text stated "SPEEDLINER is the world's toughest spray-on bed liner and...
Date: 21 May 2014
Decision: Upheld

EE Ltd

A website ad, for the "Bright Box 2" fibre broadband router, included a section headed "SO CLEVER IT DOESN'T NEED AN ENGINEER". Text underneath stated "We're making it...
Date: 21 May 2014
Decision: Not Upheld

EE Ltd

A direct mailing promoted EE broadband. Text on the front of the mailing stated "JUST THINK: BETTER HOME BROADBAND FOR LESS". Text on the reverse stated "INTRODUCING BRITAIN'S MOST...
Date: 21 May 2014
Decision: Upheld

fizzyholidays.co.uk

A prize promotion on a social networking page for Fizzy Holidays, in which entrants were offered the chance to win £2,000.
Date: 21 May 2014
Decision: Upheld

General Motors UK Ltd t/a Vauxhall

A regional press ad, for a plug-in electric range extender car, was headed "AMPERA THE EXTENDED-RANGE ELECTRIC VEHICLE". Text stated "Miles ahead of the competition from [price]. The...
Date: 21 May 2014
Decision: Upheld

Kentucky Fried Chicken (Great Britain) Ltd

A TV ad, for KFC, featured a woman gesturing towards a KFC bucket meal and stating "This was a bargain, a bucket of chicken and fries for under a tenner". At the end of the ad on-screen...
Date: 21 May 2014
Decision: Not Upheld

Manchester Airport Group

An e-mail from Stansted Airport Ltd stated "PARKING AT STANSTED 53% CHEAPER THAN LAST YEAR! * Take advantage of an 8-day stay in Long Stay for only £39.99. BOOK NOW ...".  The asterisk...
Date: 21 May 2014
Decision: Upheld

Mullis & Peake LLP t/a cosmeticinjurylawyers.co.uk

An internet banner ad on the website www.rateMDs.com showed an image of a woman's face above the text "Awarded £40,000 After Cosmetic Surgery - Claim Now".
Date: 21 May 2014
Decision: Upheld

PC Pitstop LLC t/a PCMatic.com

A TV ad for the website www.PCMatic.com, a PC diagnosis service, featured a woman sitting in front of her laptop exclaiming, "My computer is so slow, where's my family when I need them?"....
Date: 21 May 2014
Decision: Upheld

SpicerHaart Estate Agents Ltd t/a Haart

A leaflet and website (www.rightmove.co.uk) for an estate agent:a. The leaflet stated "If your agent isn't marketing your house properly they won't get you the best price … haart Estate Agents...
Date: 21 May 2014
Decision: Upheld

Tesco Stores Ltd

A national press ad, seen in various publications on 20 December, stated "No one is cheaper for your big Christmas shop. We're delighted to have won 'The Grocer' magazine's Christmas G33...
Date: 21 May 2014
Decision: Upheld in part

The Green Deal Finance Company Ltd

A brochure, entitled "Green Deal Payment Plans The Facts", which could be downloaded from the website www.tgdfc.org, promoted Green Deal loans. Text on the front cover stated "Green...
Date: 21 May 2014
Decision: Upheld

Vestatec Automotive Distribution Ltd t/a DFSK

A national press ad, for a minivan distributor, stated "WIN a DFSK when you take a TEST DRIVE".
Date: 21 May 2014
Decision: Upheld

 


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Posted 2014-05-21 13:45:00