ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 23 April 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Beko plc

A TV ad for a home appliance brand showed a woman in a kitchen opening a fridge whilst a child sat at a nearby table, followed by various images of a fridge, dishwasher and washing machine. The...
Date: 23 April 2014
Decision: Upheld

British Sky Broadcasting Ltd t/a NOW TV

A TV ad for NOW TV stated “This is NOW TV. This is the easy way to watch the latest shows you won’t find on Freeview … Watch 10 amazing live channels including Sky Atlantic, catch up TV and boxsets...
Date: 23 April 2014
Decision: Upheld

Center Parcs Ltd

A TV ad for Center Parcs resorts showed families, that included school aged children, taking part in various activities. On-screen text stated “Selected 4 night midweek breaks from £279 for 4...
Date: 23 April 2014
Decision: Upheld

Clippers Quay Travel t/a Euro Disney Direct

Claims on www.eurodisneydirect.com promoted hotel accommodation. The booking page allowed consumers to select the hotel, the arrival date, the number of nights to stay and the number of rooms...
Date: 23 April 2014
Decision: Upheld

County Durham & Darlington NHS Foundation Trust t/a Balance

A TV ad promoted Balance, an alcohol awareness charity.  It featured a man in a kitchen preparing a meal.  As he began, he took a beer out of the fridge, poured it into a glass and took a sip.  At...
Date: 23 April 2014
Decision: Not Upheld

Edward Knight

A direct mailing promoted Edward Knight, a betting tipster. Text stated "RACING CERTAINTY SERVICE - BANKER BETS SERVICE AND 20 MILLION POUND SOURCE ... I make this letter brief, straight to...
Date: 23 April 2014
Decision: Upheld

Homeserve Membership Ltd

A direct mailing from Homeserve was headed "Information about protection in the event of a water supply pipe problem at your home". Text stated "The fresh water you use every day is...
Date: 23 April 2014
Decision: Not Upheld

Howies Ltd

A website for an online clothing retailer, www.howies.co.uk, featured various claims about the fabrics used in its clothing.The home page included the claim "We make high quality, low impact...
Date: 23 April 2014
Decision: Upheld in part

Marlow Foods Ltd

A TV ad promoted Quorn. The ad showed a freshly prepared bowl of what appeared to be spaghetti bolognese and then featured a pack of mince being removed from a kitchen top and replaced with a...
Date: 23 April 2014
Decision: Not Upheld

Metem Technology Company Ltd t/a supertorch.com

A banner ad on Facebook, promoting a torch, stated "supertorch.com - It's not a laser. It's now in the U.K! Very surprised. Click Here!".
Date: 23 April 2014
Decision: Upheld

Miele Company Ltd

A banner ad for a Miele dishwasher featured text that stated, "We don't just hope for reliability. We test for it. Miele. Tested to last 20 years". The ad included the image of a dishwasher.
Date: 23 April 2014
Decision: Upheld

Moneysavingexpert.com Ltd

Claims in an e-mail newsletter promoting a broadband package with TalkTalk. Text under the heading "This week" stated "£80 vch with hot TV/b'band bundle". Text in bold in the...
Date: 23 April 2014
Decision: Upheld

Mothercare UK Ltd

A website for Mothercare, www.mothercare.com, included a product page for a "Graco Junior Maxi Highback Booster Car Seat - Scarlett". Text stated "RRP £49.99 Price £24.99 You save...
Date: 23 April 2014
Decision: Upheld

Pancreatic Cancer Action

Three press ads for a cancer charity, which featured text that stated "Today, 23 people will be told they have Pancreatic Cancer. Like [name], this is what they face: Only 3% will survive...
Date: 23 April 2014
Decision: Not Upheld

Paramount Pictures UK

An online trailer for the film ‘Paranormal Activity: The Marked Ones’, which played before games on www.girlsgogames.com, began with a woman saying, "What is this?" and a man replying,...
Date: 23 April 2014
Decision: Upheld

Phi Harmonics Ltd

Claims on the website www.energydots.net promoted a range of devices produced by Phi Harmonics Ltd. Text on the home page stated "… powerful, revolutionary, scientifically tested products by...
Date: 23 April 2014
Decision: Upheld

Rocketcash Ltd

A TV ad for a logbook loans broker featured two female friends chatting in a driveway. One of them said, "Hi Vics, just bringing these back. Oh, what's wrong?" to which the other replied...
Date: 23 April 2014
Decision: Upheld in part

Shurgard Self Storage UK Ltd

A website for self-storage units, www.shurgard.co.uk, that stated "First month's rent* £1 no minimum stay ...  *conditions apply".  The phrase "conditions apply" was a link to a...
Date: 23 April 2014
Decision: Upheld

Sony Computer Entertainment UK Ltd

A TV ad for a car-racing video game featured two men driving golf carts pulling up next to each other. The men looked at each other menacingly, pulled their gloves up and started revving the...
Date: 23 April 2014
Decision: Not Upheld

TalkTalk Telecom Ltd

A TV ad for a telecommunications company featured a voice-over that stated, "Everybody likes a sale.  But at TalkTalk we believe in saving all year round.  Your free YouView box comes with...
Date: 23 April 2014
Decision: Upheld

ToyWatch t/a Toywatchsale.co.uk

A website, www.toywatchsale.co.uk, selling ToyWatch luxury watches:a. The home page featured the ToyWatch logo and images of watches for sale.b. The 'About Us' page featured text that stated...
Date: 23 April 2014
Decision: Upheld

White Cliff Computing Ltd t/a WCCL Network

An e-mail and the website www.beatwheelclamps.com promoted a product to prevent wheel clamp fines:a. The e-mail, sent from Drivingstreet.com, was headed "Use These Clever Tactics To LEGALLY...
Date: 23 April 2014
Decision: Upheld

Winning Deals Ltd

A national press ad for Jumpstar, a car accessory designed to help restart a car engine, was headed "FLAT BATTERY? Restart your engine - anytime, anywhere and from the comfort of inside your...
Date: 23 April 2014
Decision: Upheld

 


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Posted 2014-04-23 09:18:00