ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 02 April 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Alcopal Ltd

A website, www.alcopal.com, for Alcopal tablets, featured text that stated "New Alcopal tablets guarantee to improve impairments caused by consuming alcohol. Enjoy your night out without the...
Date: 2 April 2014
Decision: Upheld

Argos Ltd

An ad on the Argos website for children's bedroom furniture stated "Chest and Bedside Chest Package - White with Blue Handles. £37.99 Was £39.99. Save £2.00. Only available for home...
Date: 2 April 2014
Decision: Upheld

Best Quality Watches Ltd t/a bqwatches.com

A radio ad, for a second-hand watch dealer, featured a woman who said "George had an old Rolex lying in the drawer he never used to wear, so I sent it off to BQ Watches. You must have heard...
Date: 2 April 2014
Decision: Upheld

Beverage Brands (UK) Ltd

The Facebook page for WKD showed various ads:a. A post featured an image which stated "WKD 8 BALL Weekend Prediction YOU WILL REFUSE TO DO KARAOKE. AT FIRST" and showed a bottle of WKD.b....
Date: 2 April 2014
Decision: Upheld in part

Dr P E Idahosa

A website for Dr P E Idahosa, www.mobilepsychiatricclinic.co.uk, included a web page headed “Chelation therapy throughout the UK”. Further text stated “Following its initial use in the 1950s by the...
Date: 2 April 2014
Decision: Upheld

E-Cigilicious

A national press ad, for a supplier of e-cigarettes, was headed "HELP YOUR LOVED ONES CHANGE THEIR LIFE THIS CHRISTMAS". Further text stated "E-Cigs make the perfect present - a...
Date: 2 April 2014
Decision: Upheld in part

Hilton International Hotels (UK) Ltd

Claims on the hotel website www.hilton.com, stated “ANY WEEKEND ANYWHERE SALE, SAVE UP TO 33%”. Below that were nine suggested destinations, including Rome, Barcelona and Dubai, and a “What To Do”...
Date: 2 April 2014
Decision: Upheld

ILLVA SARONNO S.P.A.

A video ad, which appeared before a music video featuring the musician Adele on YouTube, showed a drink being prepared.  The voice-over stated "Mix the ice with the intriguing darkness of Tia...
Date: 2 April 2014
Decision: Not Upheld

John Collins

A double-page regional press ad, entitled "ASHBOURNE - YOUR TOWN - YOUR CHOICE" encouraged readers to write to their Council voicing their concern regarding the proposal to build new...
Date: 2 April 2014
Decision: Upheld in part

Lightinthebox (UK) Ltd

An internet banner ad seen on eBay, promoting an online retail store, featured three sets of images of women wearing thongs in a variety of poses and one image of a woman wearing a flesh-coloured bra.
Date: 2 April 2014
Decision: Upheld

National Express Ltd

An e-mail received on 18 November 2013 contained the subject line "Lets[sic] get festive with fares for £5 or less". Text at the top of the e-mail stated "Let's get festive - 250,000...
Date: 2 April 2014
Decision: Not Upheld

Natvia Pty Ltd

Ads distributed at the London Coffee Festival and at the Caffe Culture Show in London promoted a sweetener.a. An ad in an event booklet stated "We created Natvia because we wanted a healthy,...
Date: 2 April 2014
Decision: Upheld

Sarfo Solicitors Ltd

A radio ad for a firm of solicitors started with the sound of a police siren, and then a worried sounding male voice stated, "How fast was I going? How many drinks have I had? I could be...
Date: 2 April 2014
Decision: Not Upheld

Shopping Alliance Ltd t/a The World of Treats

A direct mailing, for a price draw, stated on the front of the envelope "LETTER TO A WINNER* 1st Prize at stake to be released to Grand Winner: £11,500.00".  The asterisk led to text that...
Date: 2 April 2014
Decision: Upheld

Sorcerers Apprentice Ltd

Claims in a product listing for the perfume "Ruthvah" on a sorcery and accessories website, www.sorcerers-apprentice.co.uk, stated "Ruthvah! Ancient Sexual Compellant. THIS LEGENDARY...
Date: 2 April 2014
Decision: Upheld

The Knowledge Academy Ltd

The website, www.theknowledgeacademy.com, for training courses, stated "Scrum Master Certification - Scrum Master Training".  Under the tab "Course Overview" the website stated...
Date: 2 April 2014
Decision: Not Upheld

Town & Country Driveways Ltd

A website, www.townandcountrydriveways.co.uk, and a brochure for Town & Country Driveways Ltd:a. Text on the website stated "Whatever the character or age of your house, whether...
Date: 2 April 2014
Decision: Upheld

TSB Bank plc

A poster, for TSB Bank plc, featured text that stated, "Welcome to your new bank. It's 200 years old.  Welcome back to local banking.  TSB".
Date: 2 April 2014
Decision: Not Upheld

Vapourlites Ltd

A regional press ad, and claims on a website, for electronic cigarettes:a. The regional press ad showed the product, which resembled a conventional cigarette, above an outstretched hand. The hand...
Date: 2 April 2014
Decision: Upheld in part

WDFC UK Ltd t/a Wonga.com

A TV ad for a payday loan company featured a man and a puppet playing guitars. The voice-over stated "With wonga.com, you're always in control. You decide how much you want to borrow and for...
Date: 2 April 2014
Decision: Not Upheld

 


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Posted 2014-04-02 12:42:00