ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 03 October 2012

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by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

A Better Being

Claims on www.betterbeingtherapies.co.uk for reiki which stated "Are you bogged down by poor health?  Are you stuck in a cycle of stress?  Are aches and pains preventing you from getting into... 
Date: 3 October 2012 
Decision: Upheld

BMI Healthcare Ltd

The website www.bmihealthcare.co.uk, for a private healthcare provider, included the repeated claim, which also appeared with the company logo, "BMI Healthcare - THE CONSULTANTS' CHOICE". 
Date: 3 October 2012 
Decision: Upheld

Britvic Ireland Ltd

A cinema ad, for a soft drink, opened with a woman walking across an orange grove carrying a bottle of orange drink. Her cleavage was exposed and she said "Do you like my bits? Of course you... 
Date: 3 October 2012 
Decision: Upheld in part

Channel Four Television Corporation t/a Channel 4

Four posters for the Channel Four documentary, Big Fat Gypsy Weddings:a. The first poster featured a close-up of a young boy looking directly at the camera. Large text across the ad stated... 
Date: 3 October 2012 
Decision: Upheld in part

Cleanstar Ltd

A Google sponsored search result for a carpet cleaning company stated "Carpet Cleaning just £25. cleanstar.co.uk. www.cleanstar.co.uk. Carpet & Upholstery Cleaning at Crunch Busting... 
Date: 3 October 2012 
Decision: Upheld

Computers Fixed 4U

A website, www.computersfixed4u.co.uk, stated "Our promise... No FIX, No Fee !" 
Date: 3 October 2012 
Decision: Upheld

Debenhams Retail plc

Claims on www.debenhamsplus.com stated "Indesit 6/5kg 1200rpm White Freestanding Washer Dryer ... SAVE 24% You save: £113.00".  The washer dryer was listed as costing "£353.00". 
Date: 3 October 2012 
Decision: Upheld

Electronic Arts Ltd

Claims on the website www.store.origin.com, for "The Ultimate Shortcut Bundle", stated "Get all weapons and gadgets unique to all four classes, all upgrades for both air and ground... 
Date: 3 October 2012 
Decision: Not Upheld

EUI Ltd t/a Admiral Insurance Services Ltd

A TV ad showed seven figures being stacked inside each other like Russian dolls while the voice-over stated "With Admiral multicar, if you have two or more cars, you could save even more by... 
Date: 3 October 2012 
Decision: Not Upheld

Harvey Nichols Group Ltd

A direct mailing, an e-mail, three national and regional press ads, a magazine ad and a page on website www.harveynichols.com featured different well-dressed women and a man each with a wet stain... 
Date: 3 October 2012 
Decision: Not Upheld

J Sainsbury plc

A TV ad, an internet video, claims on the www.sainsburys.co.uk website (which also included the same video), press advertising, a radio ad, a leaflet, an in-store poster and a promotional e-mail:a.... 
Date: 3 October 2012 
Decision: Upheld in part

LivingSocial Ltd

A promotion on LivingSocial, which appeared from 18 to 25 May 2012, stated (on 22 May 2012) "Focus Z-LASIK Laser Eye Surgery for Both Eyes £1,949 ... buy now! 50% SAVINGS ... 18 PURCHASED ...... 
Date: 3 October 2012 
Decision: Upheld

Meeeeet.com t/a Piingwin.com ApS

An online competition on Piingwin.com's Facebook page was headed "win the new iPad!".  Text stated "Do you think you are the most dedicated Piingwin.com fan? Enough to become the... 
Date: 3 October 2012 
Decision: Upheld

Michael Joseph Ltd

A poster for a diet book, seen on the London Underground, stated "OMG! Lose up to 20 pounds in just six weeks OMG! Get a flat tummy and thin thighs fast OMG! At last the diet that tells you... 
Date: 3 October 2012 
Decision: Upheld

Sonos Inc

A poster ad, for the Sonos Play:3 wireless hi-fi system, included an image of the product with an iPhone as well as the text "IT'S LIKE A DOCK. BUT IN EVERY ROOM. WITH ACCESS TO ALL THE MUSIC... 
Date: 3 October 2012 
Decision: Upheld in part

Sunmaster Ltd

A website for package holidays, www.sunmaster.co.uk offered a seven-night holiday in Alicante for two adults. Details of the holiday stated "Flights = £268, Hotel = £410, Transfers = £18,... 
Date: 3 October 2012 
Decision: Upheld

The Carphone Warehouse Ltd

The Carphone Warehouse website, www.carphonewarehouse.com, included an ad for phones on the Bemilo mobile network. The page was headed “bemilo - the safest mobile network” and stated “Mobile safety... 
Date: 3 October 2012 
Decision: Upheld in part

Twentieth Century Fox Film Company Ltd

A competition on the website www.freshbloodhunt.co.uk, linked to the film Abraham Lincoln: Vampire Hunter, stated "To celebrate the release of Abraham Lincoln Vampire Hunter on the 20th June,... 
Date: 3 October 2012 
Decision: Not Upheld

Unilever UK Ltd

Claims on www.loveicecream.com, for Wall's ice cream:(a) One ad featured product information about the Twister lolly, including text which stated "Do the twist ... Life is twisted. So why not... 
Date: 3 October 2012 
Decision: Not Upheld

Virgin Media Ltd

A TV ad for a broadband service featured David Tennant walking across the screen which mimicked common on-line technical glitches. He said, "Don't you just hate it when you're watching som 
Date: 3 October 2012 
Decision: Upheld

Wells & Youngs Brewing Company Ltd

A TV ad for Estrella beer told the story of a young male traveller meeting two young women and the three of them exploring a Spanish island. The ad opened with the man disembarking a ferry. This... 
Date: 3 October 2012 
Decision: Not Upheld

Winning Deals Ltd

A national press ad, for HAIRAWAYTM, a hair removal product, was headed "Remove hair instantly, smoothly, easily, and leave skin soft and clear." Further text within the body copy stated... 
Date: 3 October 2012 
Decision: Upheld

YT Industries GmbH

A press ad in Dirt Mountainbike, a specialist mountain and dirt biking magazine, featured a man crouching next to a mountain bike, making a 'devil horns' sign with his left hand. Text in the bottom... 
Date: 3 October 2012 
Decision: Upheld


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Posted 2012-10-03 08:58:00