Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 26 September 2012 |
by Advertising Standards Authority
(WireNews+Co)
London, England
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
Acorn Mobility Services Ltd t/a Acorn Stairlifts
A press ad for Acorn Stairlifts was headed "Next Day Installation" and stated "Direct from the manufacturer - New or reconditioned - Free home trial - Local surveyors - Local...
Date: 26 September 2012
Decision: Upheld
An ad on YouTube.com, and a poster, for a dairy milk alternative:a. The YouTube ad featured a voice-over that stated, "Curiosity is in our nature. Discover the delicious taste of new Alpro...
Date: 26 September 2012
Decision: Not Upheld
An online video ad on www.fanta.co.uk, titled "Fun, New 2011 Fanta 'Bounce' Commercial. Check out the Video for More Fanta. Less Serious. New 2011 Fanta commercial where thanks to Fanta orange...
Date: 26 September 2012
Decision: Not Upheld
Instant Cash Loans Ltd t/a The Money Shop
A TV ad for the Money Shop, a payday loan company, stated in the voice-over, "No cash until pay day when ..." The ad then showed a man not being able to fill his car with petrol, a woman...
Date: 26 September 2012
Decision: Upheld in part
Four ads, for Rustlers convenience food, appeared on a range of different platforms; one ad appeared on Video On Demand (VOD) services, during an iPad game app, on the MailOnline website and on...
Date: 26 September 2012
Decision: Upheld in part
Claims on www.morganmodelmanagement.com and ads on Gumtree, Casting Now and QYPE:.a. The website stated "MORGAN Model Management are one of the leading model managements in the United Kingdom...
Date: 26 September 2012
Decision: Upheld
A poster promoting organic food showed two apples with a speech bubble next to each. The first speech bubble read "I'm telling you, babes, I've gotta have my treatments" and the other...
Date: 26 September 2012
Decision: Not Upheld
A prize promotion on the @PetplanUK Twitter feed. Text stated "To celebrate #petdentalcare month we are giving away 10 goodie bags filled full of dental treats. Follow and RT to win!"...
Date: 26 September 2012
Decision: Upheld
Claims on daysoftcontactlenses.com and an e-mail, for a contact lens manufacturer: a. The home page of the website stated "£4.99 per Box of 32 lenses +25p /box delivery there are no...
Date: 26 September 2012
Decision: Upheld
Claims on www.blackravioli.com, for a product designed to eliminate vibrations from affecting audio and visual systems, featured text on the home page which stated "BAD VIBRATIONS ELIMINATED...
Date: 26 September 2012
Decision: Upheld
A revolving internet banner for "Sixt rent a car" stated "Vauxhall Corsa 3dr from £15.57 RENT NOW".
Date: 26 September 2012
Decision: Upheld
An ad for the computer game Hitman: Absolution, viewed on the YouTube channel and Facebook pages for the Hitman game series:a. The ad on YouTube was titled "Hitman Absolution - Attack of the...
Date: 26 September 2012
Decision: Not Upheld
Telecom Plus plc t/a The Utility Warehouse
The website www.utilitywarehouse.co.uk, for a utilities service, included a "Gas & Electricity" page, which was headlined "Gas & Electricity With a 10% extra discount after...
Date: 26 September 2012
Decision: Upheld
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Posted 2012-09-26 09:31:00
