ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 05 March 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Agri-Lloyd International Ltd

A magazine ad for Liquithrive Sheep was headed "£11 PER EWE EXTRA PROFIT WITH LIQUITHRIVE SHEEP … In an independent study at the Scottish Agriculture College, sheep given Liquithrive Sheep... 
Date: 5 March 2014 
Decision: Upheld

AnyiPhoneIMEI Ltd

Claims on the website www.anyiphoneimei.com, promoting unlocking services for mobile phones, stated "UNLOCK YOUR IPHONE ... iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPhone 5S,... 
Date: 5 March 2014 
Decision: Upheld

BMW (UK) Ltd

A national press insert for BMW, featured images of the front of the car, the wheel and the satellite navigation system inside the car. Text on the front cover stated "ARRIVE ON TIME AND ON... 
Date: 5 March 2014 
Decision: Upheld

Ecovision Group Ltd t/a Hassle Free Boilers t/a Hassle Free Boilers

A TV ad, for a company providing boiler maintenance and service contracts, featured a voice-over that stated, "Get an A rated Vaillant gas boiler free with a hasslefreeboilers.com maintenance... 
Date: 5 March 2014 
Decision: Upheld

FremantleMedia Ltd t/a Thames

A post on the X Factor Facebook page stated "Win X Factor goodies with Mecca Bingo! Think you know everything there is to know about The X Factor? Know your Little Mix from your Miss Dynamix?... 
Date: 5 March 2014 
Decision: Not Upheld

Gigaclear Ltd

A website, www.gigaclear.com, for Gigaclear, a company that offered community broadband, featured text that stated "How fast is the Gigaclear network? Each customer connection to the Gigaclear... 
Date: 5 March 2014 
Decision: Upheld

Hampson Hughes Solicitors

A TV ad for a personal injury claim service featured two costumed characters walking down the street, one of which tripped over an exposed drainhole. The voice-over in the ad stated,... 
Date: 5 March 2014 
Decision: Upheld

Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

Two TV ads and a VOD ad for KFC:a. The TV ad featured a song about making peace with those around you at Christmas time and featured various scenes such as two women fighting over a toy in a shop... 
Date: 5 March 2014 
Decision: Not Upheld

Logo Design Guarantee

The home page of a website, www.logodesignguarantee.co.uk, that offered logo and website design services stated "SALE Must End Midnight, Monday 30 Dec 2013 … FACT: By Far the Best Logo Offer... 
Date: 5 March 2014 
Decision: Upheld

Robinson Structures Ltd

Claims in two brochures and on a website for a construction company:a.  A brochure stated, "… a family owned business ... Now entering the 4th generation with over 60 years [sic] presence in... 
Date: 5 March 2014 
Decision: Upheld

Salus (UK) Ltd

A poster for Floradix liquid iron and vitamin formula stated "TIRED OF BEING TIRED? ... Floradix with iron to help reduce tiredness and fatigue". 
Date: 5 March 2014 
Decision: Not Upheld

TCI Renewables Ltd

A leaflet for Rumbletonrig Wind Farm:Text stated "Earlier in the year we announced plans for a wind farm on farmland at Rumbletonrig, over 2km west of the village of Greenlaw ... Environmental... 
Date: 5 March 2014 
Decision: Upheld in part

wizemove.co.uk

A tweet on a property search company's Twitter feed stated "New#comp on for 3k followers just#follow and #RT #win a [sic] iPad mini!! Good luck". Variations of the message were tweeted... 
Date: 5 March 2014 
Decision: Upheld

Yoplait UK Ltd

A TV ad for Liberté yogurt featured a voice-over that stated, "Discover Liberté yogurt. So incredibly creamy-tasting, so naturally thick, so liberating." 
Date: 5 March 2014 
Decision: Not Upheld

 


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Posted 2014-03-05 10:05:00