ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 26 February 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Air Cleaning Systems Ltd

A website for a company specialising in coolant mist control and downdraught filter bench technology, included the claim "The leading manufacturer of downdraught filter bench technology". 
Date: 26 February 2014 
Decision: Upheld

Ann Royal International

A job ad, on the website www.friday-ad.co.uk, stated "We need sociable, friendly, reliable men and women to accompany our clients to various events and Christmas functions through out [sic]... 
Date: 26 February 2014 
Decision: Upheld

Diageo Great Britain Ltd

A TV ad for Captain Morgan, showed a series of scenes based on the adventurous lifestyle of a buccaneer.In one shot, the buccaneer threw his hat into the air, which landed on a table where two... 
Date: 26 February 2014 
Decision: Upheld in part

Halfords Ltd

A TV ad for Halfords featured two men in a garage. The older man was fitting a battery in the younger man's car. The older man said, "You're good to go then", to which the younger man... 
Date: 26 February 2014 
Decision: Not Upheld

Heineken UK Ltd

A TV ad for cider featured three situations. In one scenario, a man was shown at the end of a game of snooker taking a shot on the black.. When going to take the shot, the white ball turned into an... 
Date: 26 February 2014 
Decision: Not Upheld

House of Trade LTD

An ad, which appeared on www.ebay.co.uk, for a product called 'Absolute THYROID T-3' featured text that stated "Absolute THYROID T-3 180 capsules Original Formula - Stimulant Free BURN FAT... 
Date: 26 February 2014 
Decision: Upheld

Islington Homeopathy Clinic

The website www.homeopathyislington.co.uk, for Islington Homeopathy Clinic, stated that homeopathy "is sanctioned by the UK government and has been an integral part of the National Health... 
Date: 26 February 2014 
Decision: Upheld

John Pemberton t/a Dynamite Dance

Dynamite Dance Academy UK's Facebook page included a message, posted by the advertiser, that stated "The Northwests [sic] No.1 Dance School". 
Date: 26 February 2014 
Decision: Upheld

Johnson & Johnson Ltd

A national press ad, for the Nicorette mouth spray, featured an image of the advertised product.  The text "QUICK CRAVING RELIEF TO HELP GET YOU THROUGH A SUCCESSFUL STOPTOBER" was shown... 
Date: 26 February 2014 
Decision: Not Upheld

Kabuto Foods Ltd

A TV ad, for Kabuto noodles, featured on-screen text that stated "THE IMPROVISED AD BREAK" and "SCENARIO #3 KABUTO SAMURAI (DUBBED)". The ad featured four actors on a stage in... 
Date: 26 February 2014 
Decision: Not Upheld

Mind Candy Ltd

A TV ad for a range of children's toys featured two children unwrapping presents under a Christmas tree. The voice-over stated, "Make it a Moshi Christmas, with toys, games, books and stocking... 
Date: 26 February 2014 
Decision: Not Upheld

Must Have Ltd t/a VIP Electronic Cigarette

Two TV ads, which also appeared on the advertiser's YouTube channel, for VIP Electronic Cigarettes:a. The first TV ad showed a woman speaking directly to the camera, she stated, "I want you to... 
Date: 26 February 2014 
Decision: Upheld in part

Organic Trade Board

A banner ad promoting organic milk appeared on the "milk alternatives" section of the retail platform website www.tesco.com. The ad contained an image of two cows with a speech bubble... 
Date: 26 February 2014 
Decision: Not Upheld

Peak Garments Ltd

A prize promotion on Peak Garments' twitter page stated "Last chance to enter the competition for free items from our website as the winners are chosen today. Retweet NOW! get [sic]... 
Date: 26 February 2014 
Decision: Upheld

Probiotics International Ltd

Claims on www.bio-kult.com promoted food supplements. Text on a product page headed "BIO-KULT CANDEA" stated "Bio-Kult Candea contains seven strains of probiotic bacteria along with... 
Date: 26 February 2014 
Decision: Upheld

Provident Personal Credit Ltd t/a Satsuma Loans

A TV ad promoting Satsuma Loans featured a satsuma singing the following lyrics from the song “Alone” by Heart: "Till now I always got by on my own, I never really cared until I met you, and... 
Date: 26 February 2014 
Decision: Not Upheld

Sam Welply t/a Tequila UK

Pages on Facebook and Twitter, the website www.tequilauk.com and three videos on Youtube promoted the "Tequila" club night in Leeds:a. A photo album entitled "Tequila - Freshers... 
Date: 26 February 2014 
Decision: Upheld in part

Sony Pictures Releasing UK

A large banner ad, shown on the Yahoo.com e-mail log-in page, promoted the film "Carrie". The ad featured an image of a female character covered in blood, standing in front of a car with... 
Date: 26 February 2014 
Decision: Not Upheld

Stop Go Networks Ltd t/a Payday Pig

Claims on a website for a payday loan company, www.paydaypig.co.uk, under the heading "How it Works" stated "At Payday Pig ® we want to make things as fast, simple and convenient for... 
Date: 26 February 2014 
Decision: Upheld

Telegraph Media Group Ltd t/a Daily Telegraph

A national press ad promoted an annual subscription for the Telegraph newspaper. The ad stated "FREE ASUS MeMO Pad HD 7 worth £129 when you subscribe PLUS, SAVE 20% ON THE COVER PRICE Included... 
Date: 26 February 2014 
Decision: Not Upheld

The Basketball League Ltd

A website ad, on www.bbl.org.uk, which promoted a TV subscription for basketball games, was headed "BBL TV NEEDS YOU! 30 LIVE BBL 2013/14 GAMES". Further text stated "BBL LEAGUE PASS... 
Date: 26 February 2014 
Decision: Not Upheld

Victoria Plum Ltd t/a Victoria Plumb

A website, www.victoriaplumb.com, that offered bathroom furniture, featured a banner that stated "AUTUMN Savings EVENT". Text at the foot of the ad stated " ... Special offer ends... 
Date: 26 February 2014 
Decision: Upheld

West Coast Energy Ltd

A leaflet handed out at a wind farm meeting sponsored by West Coast Energy, was titled "7 Common Questions About Wind Farms". The question "Do wind farms reduce nearby house... 
Date: 26 February 2014 
Decision: Upheld

YouView TV Ltd

A TV ad promoted a TV service accessed via the internet. The voice-over stated, "Whatever keeps you from your TV, with YouView you can simply scroll back the last seven days and watch the... 
Date: 26 February 2014 
Decision: Not Upheld

 


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Posted 2014-02-26 10:13:00