ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 19 September 2012 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
A website offering web hosting services, run by 1&1 Internet Ltd. A table beneath the headline "SECURE YOUR DOMAIN NAME TODAY" showed prices for various domains, including .co.uk,...
Date: 19 September 2012
Decision: Upheld
288 Group Ltd t/a Coin Portfolio Management
A national press ad for Coin Portfolio Management advertised a gold coin. The ad was headed "Rising Gold Price Coincides with the issue of new 2012 Gold Krugerrand" and stated "As...
Date: 19 September 2012
Decision: Not Upheld
ABF Grain Products Ltd t/a Allied Bakeries
a. A poster for Allinson's wholemeal batch loaf, was headed "Thomas Allinson, Rebel, Maverick, Baker". Further text stated, "The Wholemeal Pioneer - Thomas Allinson as a true...
Date: 19 September 2012
Decision: Not Upheld
Claims on www.bar-sales.co.uk/www.barbour-sales.com, offering Barbour branded products, featured various clothing and luggage products with discounts of up to 58%. Individual product pages included...
Date: 19 September 2012
Decision: Upheld
Bauer Consumer Media Ltd t/a More! magazine
A competition on www.moremagazine.co.uk which ran from 1 to 20 May 2012 was titled "WIN! Snow White and The Huntsman premiere tickets". Text stated "... there's a pair up for grabs -...
Date: 19 September 2012
Decision: Upheld
Three magazine ads promoted wind energy:a. The ad featured a wind turbine's blades superimposed over a Union Flag. The ad stated "Britain's inexhaustible wind energy supplies will be vital as...
Date: 19 September 2012
Decision: Upheld in part
A national press ad, in the Bridgewater Mercury, for crime prevention and reporting stated "Over the past 20 years elver stocks have fallen by 95%". Illegal fishing needs to be controlled...
Date: 19 September 2012
Decision: Upheld
A leaflet and a website, for Colief infant drops:a. The leaflet was headlined "Reduce the hours of crying". It also included the claim "Studies have shown that the hours of crying...
Date: 19 September 2012
Decision: Upheld
Claims on the www.ebuyer.com related to a hard drive. Text included "£90.03 inc. vat … Save £77.96" and the text "£167.99" was crossed out. The ad included two tick boxes...
Date: 19 September 2012
Decision: Upheld
Esta Visa Ltd t/a www.nhs-services.org.uk/EHIC
A sponsored search ad, seen in July 2012, stated "EHIC Apply Now - EHIC Replaces the E111 Card. www.nhs-services.org.uk/EHIC Get Your Official EHIC Now!"
Date: 19 September 2012
Decision: Upheld
A national press ad for a damp control system, was headed "Not just another brick in the wall". It stated, "Solve your damp problem once and for all". Further text stated,...
Date: 19 September 2012
Decision: Not Upheld
GLG and Co Ltd t/a Mantrav International
A website for a travel agent, www.mantrav.co.uk, included a web page headed "About us". Text stated "Mantrav International was founded in California in 1990 and we've been based in...
Date: 19 September 2012
Decision: Upheld
A four-page circular for shark cartilage capsules included the text "Shark Cartilage with Squalene to the rescue of damaged joints. If you suffer from Osteoarthritis or Rheumatism, or if your...
Date: 19 September 2012
Decision: Upheld
A TV ad and an ad on YouTube.com, for cider:a. The TV ad began with a voice-over which stated "Introducing Bulmers Number 17... to launch it, we're rewarding experimental people."...
Date: 19 September 2012
Decision: Not Upheld
A magazine ad for HS2 Action Alliance, a group opposed to the High Speed 2 (HS2) railway development.The header on page one stated "We've charted the likely impact of HS2*. It's bad ..."....
Date: 19 September 2012
Decision: Upheld in part
An ad in a men's interest magazine was headed "THE WORLD'S ONLY 6 PACK PILL GURANTEED [sic] TO WORK OR YOUR MONEY BACK". The ad featured pictures of three well-built men and a tub of the...
Date: 19 September 2012
Decision: Upheld
Three national press ads and three posters for SMA Follow-on Milk. Each ad featured a mother and child and a headline that incorporated the name of the mother in that ad, for example, "What's...
Date: 19 September 2012
Decision: Upheld in part
A website www.radblock.co.uk featured various claims related to RadBlock. The website stated "RadBlock ... PROTECTION FROM RADIATION ... Protect Yourself from Mobile Phone Radiation ......
Date: 19 September 2012
Decision: Upheld
A national press ad, for an airline, viewed on 10 February 2012, was headed "MALMÖ WITH RYANAIR from £14.99 one way". Text within the footnote stated "Book until midnight 13.02.12....
Date: 19 September 2012
Decision: Upheld
A regional press ad, for Communities Against Turbines Scotland, was headed "Welcome to Scotland!" above a photograph of broken and rusty wind turbines. Text underneath stated "Alex...
Date: 19 September 2012
Decision: Upheld
Transform Medical Group (CS) Ltd t/a Transform Cosmetic Surgery Group
A TV ad for cosmetic surgery featured three people holding signs that indicated the treatment they had undertaken. A second sign was then shown that indicated the difference people had noticed in...
Date: 19 September 2012
Decision: Upheld
Claims on www.uncut-dvds.co.uk, for a DVD of a horror film, stated "Blood of the Vampire (uncut)".
Date: 19 September 2012
Decision: Upheld
Three national press ads, related to public sector strike action, were viewed in November 2011:a. The first ad was headlined "£413 WORSE OFF A YEAR AT WORK £1,069 WORSE OFF A YEAR IN...
Date: 19 September 2012
Decision: Upheld in part
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Posted 2012-09-19 09:41:00
