ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 12 February 2014

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by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

1111 EC Services Ltd t/a V2Cigs UK

A national press ad for V2 electronic cigarettes stated "USA's #1 now in the UK. Feel the quality. Taste the difference ... For FREE ...". Halfway down the page, text stated "For... 
Date: 12 February 2014 
Decision: Upheld

Animal Abuse Injustice & Defence Society Ltd t/a Animal Aid

A national press ad, for the animal charity Animal Aid, was headlined "Genetically modified in Britain BRED TO SUFFER!" and featured an image of a mouse with a large growth on its side.... 
Date: 12 February 2014 
Decision: Upheld

Barclays Bank plc

a. An ad for a promotion seen on the back of a Barclays' cashpoint receipt, dispensed on 6 October 2013, was headed "Win a pair of Barclays Premier League match tickets every 90 minutes, every... 
Date: 12 February 2014 
Decision: Upheld

BCB Solutions Ltd t/a myclaimsexpert.co.uk

A website, www.myclaimsexpert.co.uk, featured text in the banner at the top of the page that stated "Freephone: XXXXX XXXXXX". 
Date: 12 February 2014 
Decision: Upheld

BHS Ltd

A TV ad, for a department store, featured a number of images of clothing interspersed with text stating "UP TO 30% OFF EVERYTHING". The voice-over stated, "The BHS Christmas... 
Date: 12 February 2014 
Decision: Not Upheld

BodyWell Group

Claims on www.bodywellgroup.co.uk promoted Chiropractic services.A web page was headed "A-Z of Conditions". Text stated "All too often the current healthcare system is set-up to... 
Date: 12 February 2014 
Decision: Upheld

Caversham Finance Ltd t/a BrightHouse

A TV ad for a repayment retailer. The ad began with on-screen text that stated "Caversham Finance ... 29.9% APR representative". After the on-screen text disappeared, the voice-over said,... 
Date: 12 February 2014 
Decision: Upheld

Direct Line Group Ltd

A TV ad promoting home insurance for landlords stated "If you're a landlord, standard home insurance isn't enough ... whether you have one rental property or lots of them, we guarantee to beat... 
Date: 12 February 2014 
Decision: Not Upheld

Heineken UK Ltd

A press ad and a TV ad for Kronenbourg 1664 lager:a. The press ad stated "IF YOU FIND A BETTER TASTING FRENCH BEER, WE'LL EAT OUR BERETS. The French know a thing or two about taste. That's why... 
Date: 12 February 2014 
Decision: Upheld

Inanch Hair Design LLP

The advertiser's own website, and their Facebook page, advertised hair extensions:a. The advertiser's own website www.inanch.com included a number of web pages with information about the product.... 
Date: 12 February 2014 
Decision: Upheld in part

Kovla Ltd

Two internet display ads promoted an introduction service:a. The ad featured a woman in a black bra and knickers, with one hand to her breast.b. The ad featured a woman in a pink bra and knickers,... 
Date: 12 February 2014 
Decision: Upheld

Massillon Victory Ltd t/a easybeezy.com

Ads for easybeezy.com, a paid-for competition website:a. A pop-up survey was headed "Visitor Survey: Amazon" and further text stated "You've been selected to take part in an... 
Date: 12 February 2014 
Decision: Upheld

Penna plc

Claims on a website for a human resources company, www.penna.com, stated "Outplacement … As the UK's market leader we're ideally positioned to give you and your people the best possible... 
Date: 12 February 2014 
Decision: Upheld

Queens Park Hotel Group Ltd

A website for Queens Park Letting Flats, www.queensparkltc.co.uk, included a web page headed "Guest Reviews" which featured a list of reviews dated between June and October 2013. Each... 
Date: 12 February 2014 
Decision: Upheld

Top-battery.co.uk

A website, www.top-battery.co.uk, for a company that offered laptop batteries for sale,   included the logo of Royal Mail at the top of the website and text that stated "Fast Shipping".... 
Date: 12 February 2014 
Decision: Upheld

Vitabiotics Ltd

A radio ad, for Vitabiotics baby drops, featured a voice-over that stated "WellKid Baby Drops from Vitabiotics - the UK's number one vitamin company". 
Date: 12 February 2014 
Decision: Not Upheld

Zandera Ltd t/a E-Lites

A magazine ad for e-lites, electronic cigarettes, featured a penguin with various e-cigarette paraphernalia.  The ad stated "Don't get left out in the cold this Christmas ... 'smoke' inside... 
Date: 12 February 2014 
Decision: Not Upheld

 


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Posted 2014-02-12 11:02:00