ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 22 January 2014


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

Aria Technology Ltd

A product listing for a hard drive on the website www.aria.co.uk was headed "500GB Seagate Barracuda ST3500630NS 3.5" SATA III Hard Drive - Clean Pull". Text in the product... 
Date: 22 January 2014 
Decision: Upheld

Beachbody LLC

An infomercial for an exercise and weight-loss programme included a description of the products and services included within the programme. The voice-over described the contents of the first... 
Date: 22 January 2014 
Decision: Not Upheld

Camelot UK Lotteries Ltd t/a Lotto

A TV ad for Lotto included the claim "Tonight is a rollover, with a £7million jackpot" in the voice-over. Large on-screen text shown at the same time stated "Rollover" followed... 
Date: 22 January 2014 
Decision: Not Upheld

eSmart Media Ltd t/a top10healthinsurance.com

A website for health insurance www.top10healthinsurance.com was headed "3 NHS Horror Stories That'll Make You Think Twice!". The website described three stories which reported the poor... 
Date: 22 January 2014 
Decision: Upheld in part

Forté Lubricants Ltd

A TV ad, for a website directory of motor workshops and MOT centres, stated "Are you looking for a garage you can trust to service and repair your car?  Then visit goodgaragescheme.com. It's... 
Date: 22 January 2014 
Decision: Not Upheld

Furniture Village Ltd

A national press ad for Furniture Village Ltd showed a family on and around a "FABLE Large corner sofa".  One child was shown on the floor playing with a toy and another child was seated... 
Date: 22 January 2014 
Decision: Not Upheld

Hutchison 3G UK Ltd t/a 3

Ads for Three mobile broadband:a. A press ad was headed "4G is nice. But our Ultrafast network is built for more". Further text stated "Running at what we affectionately call 3.9G,... 
Date: 22 January 2014 
Decision: Upheld

Parker Worldwide Ltd t/a Pantheon International UK

A job listing by Pantheon International UK on Reed.co.uk was headed "Marketing Assistant - URGENT". Text stated "Birmingham, West Midlands - £18,000 - £22,000 per annum, negotiable,... 
Date: 22 January 2014 
Decision: Upheld

Russ Andrews Accessories Ltd

A two-page brochure for audio equipment was titled "Measuring our SuperKords" which included claims that their cables had been independently tested and shown to reduce "RF... 
Date: 22 January 2014 
Decision: Not Upheld

Sophora Media Ltd t/a EnchereVIP

An ad on www.revuetendanceconso.com/dossier-achats-vip-2013 promoted "Enchere VIP", an online paid auction website and was written in French. The ad was presented as a news article and... 
Date: 22 January 2014 
Decision: Upheld

TM Lewin & Sons Ltd

A website for a suit retailer, www.tmlewin.co.uk, included pages promoting sales promotions on men's suits and shirts. The pages stated an original price and a reduced price for each product. On... 
Date: 22 January 2014 
Decision: Upheld

Virgin Media Ltd

A direct mailing promoting Virgin Media offers included a booklet. Text on the front cover stated "Your little(ish) book of massive savings on TV, broadband, calls and mobile. Pick the perfect... 
Date: 22 January 2014 
Decision: Upheld

Your Furniture Ltd

Text on a furniture company's website, www.yourfurniture.co.uk/pages/refunds-and-returns.html, stated "... in the unlikely event that you should want to return your order we offer our... 
Date: 22 January 2014 
Decision: Upheld

 


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Posted 2014-01-22 10:55:00