ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 18 December 2013

Friendship Bands by Phoebe's Phashion ™Play The World's BIGGEST LOTTERY!

by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

1&1 Internet Ltd

A TV ad, for 1&1 Internet Ltd, which offered top-level domain names, featured images of various domain names, which included 'www.martin.ltd', 'www.martin.shop', 'www.martin.estate',... 
Date: 18 December 2013 
Decision: Upheld

Astramore Consulting Ltd t/a Smitten Lingerie London

A website, www.smittenlingerie.com, promoted the sale of lingerie.  The "Delivery & Returns" page stated "RETURNS: What if my item doesn't fit, can I exchange it?  Yes, as long... 
Date: 18 December 2013 
Decision: Upheld

BMW (UK) Ltd t/a MINI UK

A poster for MINI UK, displayed at a poster site beside the A352, stated "THE A532. IT'S MILES MORE FUN IN A MINI." The car was shown with blurred red and white lines trailing from behind. 
Date: 18 December 2013 
Decision: Upheld

Bonne Terre Ltd t/a Sky Vegas

A website and a 'Suggested Post' on Facebook:a. The website www.skyvegas.com stated "£10 Completely Free + 200% 1st Deposit Bonus up to £1000. New Customers only. Join Now".When clicked,... 
Date: 18 December 2013 
Decision: Upheld

British Sky Broadcasting Ltd

A TV ad for condoms, shown directly after Ice Age 4 at 9.32 pm on Sky Movies Premiere, opened with a scene of a woman lying in a half-sunken boat before it panned out to show her being caressed by... 
Date: 18 December 2013 
Decision: Upheld

Brown-Forman Beverages Europe Ltd

Radio ad for Jack Daniel's whiskey, broadcast on TalkSport.A male's voice stated, "Some say lousy record keeping is what kept Jack Daniel from knowing his actual birthday.  Others blamed his... 
Date: 18 December 2013 
Decision: Not Upheld

Chess Ltd

A telecoms bill in the form of a PDF file from Chess Ltd to a customer featured a promotion which stated "£100 for you & a friend … Refer to Chess & you'll both receive £100 off your... 
Date: 18 December 2013 
Decision: Upheld

COIN Furniture Ltd t/a Dwell

A national press ad for a home furnishing company stated "END OF SEASON sale. UP TO 80% OFF. Dwell.co.uk for full sale list". The ad included images and prices for four pieces of... 
Date: 18 December 2013 
Decision: Upheld

Halfords Ltd

A promotion seen on the website www.halfords.com on 13 September 2013 for a Carrera TDF Road Bike stated "WAS £599.99. SAVE £350.00 (58%). £249.99. BETTER THAN 1/2 PRICE - CARRERA TDF NOW... 
Date: 18 December 2013 
Decision: Upheld

Ionic Balance

The Facebook page for Ionic Balance wristbands included the claim "SCIENTIFICALLY PROVEN". It also featured various testimonials from consumers which included efficacy claims, some of... 
Date: 18 December 2013 
Decision: Upheld

IQ Channels Ltd t/a www.estavisas.org.uk

A website, estavisas.co.uk, for a company that offered online applications for an ESTA visa, featured images on the home page of a man with a laptop, an airport departure lounge, a British passport... 
Date: 18 December 2013 
Decision: Upheld

John Lewis Partnership plc

An online product page for a laser skin device on the website www.johnlewis.com stated "It stimulates your skin's natural cell renewal process, targeting several signs of ageing. With visible... 
Date: 18 December 2013 
Decision: Upheld

Match.com International Ltd

A TV ad for a dating service stated "Match.com nights are a great night out in a local bar, where everyone is single. Match.com. Join free today". 
Date: 18 December 2013 
Decision: Not Upheld

Molson Coors Brewing Company (UK) Ltd

A TV ad for cider, which was set in a British summer fete, featured a man bungee jumping from a crane to participate in an apple-bobbing competition. He successfully bobbed for an apple and while... 
Date: 18 December 2013 
Decision: Not Upheld

Ocuk Ltd t/a Overclockers UK

A website, for a company selling electrical products, featured three ads marketing different monitors:a. Showed a female model lying on her back, legs intertwined, looking upwards towards the... 
Date: 18 December 2013 
Decision: Not Upheld

Optimax Laser Eye Clinics

A TV ad, for laser eye surgery, stated "When you're ready for laser surgery, you're looking for perfect vision, without glasses or contact lenses.  You want to see the world in high definition... 
Date: 18 December 2013 
Decision: Not Upheld

Perfetti Van Melle UK Ltd

A TV ad, for Mentos, showed two girls in a car pulling up alongside two young men and offering them a ride. One of the men responded “Ladies, your car has no rear seat belts, now are we going to... 
Date: 18 December 2013 
Decision: Not Upheld

Raedex Consortium Ltd t/a Wheels4sure.com

A TV ad, for car insurance, featured on-screen text at the end of the ad which stated the advertiser's website address and phone number. Underneath, a white box featured text in red which stated... 
Date: 18 December 2013 
Decision: Upheld

RDS Driving Services Ltd t/a Red Driving School

Claims on a website promoting a driving instructor franchise, www.reddrivingschool.com, included text on a page headed "Get Your Fees Back!" that stated "For a limited time only, if... 
Date: 18 December 2013 
Decision: Upheld in part

Sportsdirect.com Retail Ltd t/a Sports Direct

A promotional e-mail, for Sports Direct, included the claims "DAILY DEAL TODAY ONLY Slazenger Mens [sic] Sweatpants £2.29 UP TO 90% OFF".  The ad showed the price "£22.99"... 
Date: 18 December 2013 
Decision: Not Upheld

St John Ambulance

Two TV ads for St. John Ambulance featured a man being treated for cancer, recovering and then choking at a barbecue. On-screen text at the end of the ads stated "First aid could help prevent... 
Date: 18 December 2013 
Decision: Upheld

The Chiswick Chiropractic Clinic

A website, happyspine.co.uk, for The Chiswick Chiropractic Clinic, featured text on the home page that stated "THE CHISWICK CHIROPRACTIC CLINIC CHIROPRACTIC - ACUPUNCTURE - MASSAGE Servicing... 
Date: 18 December 2013 
Decision: Upheld

The Rangers Football Club Ltd

A regional radio ad, a press ad and an e-mail ad, for Rangers Football Club:a. The regional radio ad stated "Join Scotland's most successful club at IBROX and guarantee your seat for the last... 
Date: 18 December 2013 
Decision: Not Upheld

Unilever UK Ltd

A TV ad, for Dove soap, showed test paper being applied to four different bars of soap. It included a voice-over that stated, "This test paper is designed to amplify just how different soaps... 
Date: 18 December 2013 
Decision: Not Upheld

Warner Bros. Entertainment UK Ltd

Seven TV ads for the cinema release of the Conjuring, a certificate 15 film:a. The first ad featured a tolling bell throughout.  Scenes included a girl being invisibly pulled down a bed, a... 
Date: 18 December 2013 
Decision: Not Upheld

Zazzle Inc

A website which sold gifts and cards, www.zazzle.co.uk, featured a mug product with the words "World's Greatest Dad' on it. The mug also included an image of Josef Fritzl. 
Date: 18 December 2013 
Decision: Upheld

 


Contacts

Enter your email:
Enter Subject:
Enter your message:
Please enter this numbers in the fields:
 
  Click image to get a new code.
Enter code:
 

Posted 2013-12-18 09:53:00