ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 11 December 2013

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by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

AnchorFree Inc t/a Hotspot Shield

A mobile display ad for Hotspot Shield showed an image of Katy Perry and logos of YouTube, Skype, Facebook and hulu. Text stated "Hotspot Shield - Access blocked sites at school - Get It Now... 
Date: 11 December 2013 
Decision: Upheld

BDW Trading Ltd t/a David Wilson Homes

A page entitled "Part Exchange" on the website www.dwh.co.uk, promoting a property development company, stated in large print "We could be your buyer, offering you 100% market value... 
Date: 11 December 2013 
Decision: Upheld

Beetles UK Ltd t/a Danbury MotorCaravans

Two Ads promoted campervan conversions:a. A press ad in Practical Motorhome featured used and new campervans for sale, including new T2, T5 and Caddy Dynamic VW vans, and stated "Official... 
Date: 11 December 2013 
Decision: Upheld

EE Ltd t/a EE

A mobile phone coverage checker found via the website www.ee.co.uk. The results displayed when the complainant entered his postcode, stated "UPGRADED TO DOUBLE SPEED 4G Great news, the 4G... 
Date: 11 December 2013 
Decision: Not Upheld

Halfords Autocentres Ltd

The website www.halfords.com featured information about their MOT services and included the text "MOTs NOW ONLY £29.95 RRP £54.85". 
Date: 11 December 2013 
Decision: Upheld

Holland & Barrett Retail Ltd

Claims on www.hollandandbarrett.com stated, "Patch It - Circulation Patch It. Circulation Patch-It is clinically tested for tired, aching, heavy feet & legs. Contains Menthol, well known... 
Date: 11 December 2013 
Decision: Upheld

Hydropath Holdings Ltd

Claims on hydropath.com, a website for domestic and commercial water care products, stated "...The Hydroflow HS38 is the domestic model for the average two to four-bedroom sized home. Fitting... 
Date: 11 December 2013 
Decision: Upheld

Lamphall Ltd t/a Epilight New Skin Clinics

A regional press ad stated "Treating FAT & CELLULITE Just got easy with PROSHOCK. Want to lose inches with no down time? Want a slimmer smoother body now? PROSHOCK ICE Ice shock LIPOlysis.... 
Date: 11 December 2013 
Decision: Upheld

Monark Global Ltd t/a Tru-Diamonds

Three press ads and a website for Tru-Diamonds simulated-diamond rings:a. The ad was headed "A £3,000 Three-Stone Ring for Less Than £30", above a large image of the ring. Smaller text... 
Date: 11 December 2013 
Decision: Upheld

Richard Thoburn

An ad seen on online blogs depicted two dead dogs. Text stated "HOW DO YOU FEEL ABOUT GOING ON HOLIDAY TO ROMANIA? - BUYING ROMANIAN PRODUCTS? - EMPLOYING ROMANIANS WHEN THEY ARRIVE IN BRITAIN... 
Date: 11 December 2013 
Decision: Upheld

Royal Society for the Prevention of Cruelty to Animals t/a RSPCA

A press ad and poster ad from the Royal Society for the Prevention of Cruelty to Animals (RSPCA) featured an image of a syringe and bullet at the top of the page. Headline text stated... 
Date: 11 December 2013 
Decision: Upheld in part

Samsung Electronics (UK) Ltd

A website, www.samsung.com, for a Samsung television, featured text that stated "Samsung 46" F6100 Series 6 3D Full HD LED TV". Further text beneath the subheading "Product... 
Date: 11 December 2013 
Decision: Not Upheld

Signature Entertainment Ltd

A poster promoting the DVD release of a horror film was seen in various locations in London. It featured a close-up image of a head with crudely stitched wounds in the place of facial features,... 
Date: 11 December 2013 
Decision: Upheld

sit-up Ltd t/a Bid TV

A teleshopping presentation on Bid TV for an 18-piece Viners cutlery set.  The presenter stated, "Take a look at Viners.  This is British tradition, craftsmanship at its finest.  What we're... 
Date: 11 December 2013 
Decision: Upheld

Sony Mobile Communications AB

A page on the website www.sonymobile.com, for the Xperia SP smartphone, stated "A design connoisseur's smartphone with an exquisite aluminium frame". The product was also described as... 
Date: 11 December 2013 
Decision: Upheld

Telefónica UK Ltd t/a O2

A website and a tweet with a linked web page, for a mobile phone company:a. The website, www.o2.co.uk, featured a page about their roaming data charges which included the headline "Dive in -... 
Date: 11 December 2013 
Decision: Upheld in part

UK Apollo Group Ltd t/a PCS

An e-mail ad for PCS, a career management consultancy, had the subject header "RE: Your Online CV". Text in the e-mail stated "Dear [name], PCS specialise in assisting mid to senior... 
Date: 11 December 2013 
Decision: Upheld

Woodland Trust t/a Woodland Trust Energy

A magazine insert for an energy supplier stated "Make the switch to Woodland Trust Energy and save more. It's not just money you could save by switching to Woodland Trust Energy - it's our... 
Date: 11 December 2013 
Decision: Not Upheld

 


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Posted 2013-12-11 09:29:00