ASA: Weekly Adjudications Published

A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising

by Advertising Standards Authority

(WireNews+Co) - London, England - 24 October 2012

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

1st Active Drainage Ltd t/a Fast Response (http://www.asa.org.uk/Rulings/Adjudications/2012/10/1st-Active-Drainage-Ltd/SHP_ADJ_205093.aspx)

Two directory ads for a plumbing, heating and drainage company published in a local business directory:a. One ad stated "FAST RESPONSE PLUMBING, HEATING & DRAINAGE ... 30 min response 24/7... 
Date: 24 October 2012 
Decision: Upheld

AMS Tyres & Autocentre (http://www.asa.org.uk/Rulings/Adjudications/2012/10/AMS-Tyres-and-Autocentre/SHP_ADJ_205039.aspx)

A claim on www.amstyres.co.uk, promoting car tyres, stated "TYRES FROM ONLY £19.99. Click here to view our special offers." 
Date: 24 October 2012 
Decision: Upheld

Burns Pet Nutrition Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Burns-Pet-Nutrition-Ltd/SHP_ADJ_166452.aspx)

A product guide on a website for pet food, www.burnspet.co.uk, contained feeding recommendations under a heading "Feeding Guide for Adult Foods".  A table underneath listed the weight of... 
Date: 24 October 2012 
Decision: Upheld

Desert Point Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Desert-Point-Ltd/SHP_ADJ_199372.aspx)

The website www.clearsmoke.co.uk, which offered a trial of electronic cigarettes, was headed "ClearSmoke" and featured the logos of the BBC, Sky News and itv1 with the statement... 
Date: 24 October 2012 
Decision: Upheld

Everything Everywhere Ltd t/a T-Mobile (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Everything-Everywhere-Ltd/SHP_ADJ_196734.aspx)

A TV ad and a social network page for T-Mobile and the website www.t-mobile.co.uk:a. The TV ad stated "At T-Mobile we've found out Britain loves an extra day off ... And we really love a... 
Date: 24 October 2012 
Decision: Not Upheld

Kerry Foods Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Kerry-Foods-Ltd/SHP_ADJ_198388.aspx)

A TV ad, for Richmond ham, opened with a man wearing only a cap, standing in a field and looking admiringly at a ham sandwich. He was then shown strolling past a group of naked people who were... 
Date: 24 October 2012 
Decision: Upheld in part

Life Healthcare LLC t/a MG Performance (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Life-Healthcare-LLC/SHP_ADJ_204209.aspx)

A leaflet, inserted into the catalogue Life Natural Cures, for Stiff Gel sexual enhancement gel.  It was headlined "Stiff Gel XXX Triple Action.  You too can benefit from the virility AND... 
Date: 24 October 2012 
Decision: Upheld

Mookie Toys Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Mookie-Toys-Ltd/SHP_ADJ_200671.aspx)

A prize promotion on packaging for Mookie Toys stated "WIN! HAVE YOU BOUGHT OUR 10,000,00TH SWINGBALL? DO YOU HAVE THE WINNING GOLDEN TICKET?". Text underneath stated "Win a Family... 
Date: 24 October 2012 
Decision: Upheld

NeXtten Stauer LLC (http://www.asa.org.uk/Rulings/Adjudications/2012/10/NeXtten-Stauer-LLC/SHP_ADJ_204777.aspx)

A magazine ad for watches stated "Premier Collection from Stauer" and featured six different watches, including a Graves '33 watch for £129.99. Text at the bottom of the page stated... 
Date: 24 October 2012 
Decision: Upheld

Novartis Consumer Health UK Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Novartis-Consumer-Health-UK-Ltd/SHP_ADJ_203454.aspx)

A TV ad for Voltarol Emulgel and Voltarol Pain-eze tablets included a voice-over that stated, "Now available prescription strength Voltarol Pain-eze tablets you can get over the counter."... 
Date: 24 October 2012 
Decision: Not Upheld

Parfums Christian Dior (UK) Ltd t/a Dior (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Parfums-Christian-Dior-UK-Ltd/SHP_ADJ_196932.aspx)

A magazine ad for mascara showed an image of Natalie Portman. The headline stated "Dior Show New Look" and text stated "Lash-multiplying effect volume and care mascara. The miracle... 
Date: 24 October 2012 
Decision: Upheld

Procter & Gamble UK (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Procter-and-Gamble-UK/SHP_ADJ_196564.aspx)

A TV ad and claims on www.iams.co.uk, for dry cat food:a. The TV ad featured a cat sitting between a packet of Iams dry cat food and a packet labelled "WET FOOD POUCH". The cat gestured... 
Date: 24 October 2012 
Decision: Not Upheld

Really Cheap Kitchens (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Really-Cheap-Kitchens/SHP_ADJ_198160.aspx)

A circular for Really Cheap Kitchens featured a picture of a kitchen and stated "THIS HI-GLOSS WHITE SLAB KITCHEN COMES WITH SOLID GRANITE WORKTOPS, OVEN, HOB AND EXTRACTOR PLUS SOLID BACKED... 
Date: 24 October 2012 
Decision: Upheld

Skoosh (http://www.asa.org.uk/Rulings/Adjudications/2012/10/Skoosh/SHP_ADJ_202106.aspx)

Claims on the website www.iloveskoosh.com, promoting a frozen yogurt store. A page entitled "Healthy Stuff!" stated "Skoosh pure frozen yogurt is quite simply the most natural... 
Date: 24 October 2012 
Decision: Upheld

The Jessop Group Ltd (http://www.asa.org.uk/Rulings/Adjudications/2012/10/The-Jessop-Group-Ltd/SHP_ADJ_203898.aspx)

The website www.jessops.com included the text "MEGA DEALS SAVE UP TO 50%", with a link that read "VIEW DEALS". 
Date: 24 October 2012 
Decision: Upheld