ASA: Weekly Adjudications Published


A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising


Published on 26 June 2013


by Advertising Standards Authority

(WireNews+Co)

London, England

Advertising Standards Authority (Logo)
Advertising Standards Authority (Logo)

ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

AEG Live (UK) Ltd

An e-mail sent on 13 February 2013 from AEG Live, a concert promoter, stated "Kanye West performing live at Hammersmith Apollo exclusive pre sale [sic] tickets available 9am Thursday 14... 
Date: 26 June 2013 
Decision: Upheld

Bonne Terre Ltd t/a Sky Poker

The website www.skypoker.com featured a display ad which stated "Join Sky Poker Receive a 200% first deposit bonus up to £500 and £10 completely free". 
Date: 26 June 2013 
Decision: Upheld

Easylife Group Ltd t/a Daily Mail Select

A brochure in a national newspaper and a website promoted Medosan Age Spot Cream:a. A brochure stated "Those tell-tale signs of ageing can be covered quickly and simply with this remarkable... 
Date: 26 June 2013 
Decision: Upheld

Hatched.co.uk Ltd

The website, www.hatched.co.uk, promoted an online estate agent. Text on the home page, under the title "A complete estate agency service at a fraction of the cost", stated "With... 
Date: 26 June 2013 
Decision: Not Upheld

Jeyes Group Ltd

Claims on www.jeyes.com, a website for cleaning products, stated "Parozone. Kill all toilet germs wherever they are. Why settle for 99%? Parozone kills 100% of toilet germs, giving you total... 
Date: 26 June 2013 
Decision: Upheld

Lady of Leisure Ltd t/a SweatyBetty

An ad for running shoes in a Sweaty Betty catalogue stated "ASICS has been developing sports shoes for over 60 years. Through a dedicated scientific approach, it has created some of the most... 
Date: 26 June 2013 
Decision: Not Upheld

Marston & Langinger Ltd

Two ads, in decorating and garden magazines:a. The first ad was headed "THE PERFECT FINISH". Text below stated "Marston & Langinger, with the help of the world's leading marine... 
Date: 26 June 2013 
Decision: Upheld in part

MyCityDeal Ltd t/a Groupon

An e-mail and a promotion on www.Groupon.co.uk, seen on 29 December 2012, offered a laser tooth whitening treatment:a. The e-mail stated "Teeth: Laser Whitening Treatment for £59 at... 
Date: 26 June 2013 
Decision: Upheld

MyCityDeal Ltd t/a Groupon

A promotion on www.Groupon.co.uk offered an E-cigarette kit. Text stated "SKYCIG Deluxe E-Cigarette Kit Including Five Varieties of Refills and Two Long-Lasting Batteries for £19.95 With Free... 
Date: 26 June 2013 
Decision: Not Upheld

pandoracharmsuktop.co.uk

Claims on the website www.pandoracharmsuktop.co.uk, which featured the Pandora logo, included "Create Your Own Style by Choosing Authentic Pandora Jewellery", "Our store is an... 
Date: 26 June 2013 
Decision: Upheld

People for the Ethical Treatment of Animals (PETA) Foundation

A poster for People for the Ethical Treatment of Animals (PETA), featured an image of a toddler smoking a cigar. Text stated "You Wouldn't Let Your Child Smoke. Like smoking, eating meat... 
Date: 26 June 2013 
Decision: Upheld

Private Investors

A direct mailing from Private Investors, a betting tipster, was headed "Would YOU Like To Be One Of A Small Group Of Private Investors, Who Are Making Realistic Returns Of £200 to £500+ PER... 
Date: 26 June 2013 
Decision: Upheld

Samsung Electronics (UK) Ltd

A TV ad and website for a mobile phone trade up offer:a. The TV ad showed a variety of applications on the Galaxy Note II and the voice-over stated "Trade up now to a Galaxy Note II and you... 
Date: 26 June 2013 
Decision: Upheld

Slimzene

a. A paid-for ad on Facebook for Slimzene showed a photograph of the singer Adele and stated "Adele loses 27Kgs/month - See how Adele loses 27 Kgs/month [sic] with one simple trick". This... 
Date: 26 June 2013 
Decision: Upheld

Travelodge Hotels Ltd

A sponsored ad on Google stated "Travelodge - Edinburgh - Rooms From Only £19 Per Night". 
Date: 26 June 2013 
Decision: Upheld

Turner Broadcasting System Europe Ltd t/a The Cartoon Network and Boomerang

A TV ad for a gambling service, coral.co.uk, broadcast nine times on Saturday 25 May between 6.42 am and 8.42 am during children’s programmes on Turner’s Cartoon Network and Boomerang channels. The... 
Date: 26 June 2013 
Decision: Upheld

Vax Ltd

a. An ad for the Vax Air Max U88-AMM-B vacuum cleaner on www.vax.co.uk stated "Multi-cyclonic technology - Constant, powerful suction - Multiple cyclones separate dirt from the air, so the... 
Date: 26 June 2013 
Decision: Upheld in part

Vodafone Ltd

Claims on www.vodafone.co.uk, listed various pay monthly plans, each of which included a number of inclusive minutes. Each plan included a link, titled “Plan Details”, which linked to a pop-up box... 
Date: 26 June 2013 
Decision: Upheld

WHG Trading & WHG (International) Ltd t/a William Hill Online

A TV ad for William Hill Live Casino opened with a close-up of a woman who opened her eyes and looked at the camera. The camera panned out then down, past the model's chest to a roulette wheel. She... 
Date: 26 June 2013 
Decision: Upheld

 


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Posted 2013-06-26 09:29:00