Advice:am Online Advertising - 6 March 2013

by News Desk

(WireNews+Co) - London, England - 07 February 2013

It has been nearly two years since the Advertising Standards Authority's (ASA) remit was extended to include regulation of online marketing communications, on advertisers’ own websites and in third party space they control, such as social networking sites. 

This seminar will bring you up to speed with how the advertising rules work online and help you make sure your online marketing complies with the UK Advertising Code.

Join us to find out how to avoid attracting complaints about your ads. Book now!

Events Terms and Conditions (http://www.cap.org.uk/Advice-Training-on-the-rules/Events/~/link.aspx?_id=131F7FC4CC0948A5892039DAABA0468D&_z=z) (opens in a new window)

Description

This seminar will guide you through the ASA’s online remit. Our experts will talk through the rules and how they apply to online display, paid search, advertisers’ own websites and social media. Using a variety of case studies, the seminar will offer you a practical guide to how to get your ads right online.

What will be covered?

• Overview of how the ASA works
• Where does the Advertising Code apply online?
• How the rules work in social media
• Case studies and examples of ASA adjudications
• How to make sure your online marketing communications comply
• Q&A

Unfortunately we cannot answer specific queries regarding individuals ad campaigns, this is mainly due to the time constraints of the seminar.  For personalised non-broadcast advice please contact the Copy Advice Team.

Who should attend?

The seminar will offer essential information for anyone who is involved in commissioning, producing or overseeing marketing communications online. It is of professional value to all individuals working in brand and marketing management, advertising creative development, account management, legal and regulatory affairs and corporate communications.

Timing

09:00 – Registration and light breakfast refreshments
09:30 – Seminar begins
11:30 – Seminar ends

Cost

Pay Online ~ £204 (£170 + VAT). We accept all major credit and debit cards apart from American Express.

Request an invoice ~ £240 (£200 + VAT).  Download the invoice request form (http://www.cap.org.uk/Advice-Training-on-the-rules/Events/~/media/6A8219F76E8E42E098488C90F0A15F2C.ashx) and email it back to events@cap.org.uk (http://www.wirenews.co/mailto:events@cap.org.uk) as soon as possible to guarantee a place.

Group discounts are available for companies with four or more delegates – for further information, please contact me at events@cap.org.uk (http://www.wirenews.co/mailto:events@cap.org.uk).
 
Registering a colleague or paying online for multiple delegates?  Click here for instructions (http://www.cap.org.uk/Advice-Training-on-the-rules/Events/~/link.aspx?_id=1A9CB639D5BF4DECB39B8F82DE97195D&_z=z)

Book now!

Session Name: Advice:am Online Advertising

Venue: Advertising Standards Authority Limited (The)

Date: 9:00 AM - 11:30 AM, 6 March 2013