ASA: Weekly Adjudications Published
A transparent record of the ASA policy for consumers, media, government, industry and society at large on what is and isn't acceptable in advertising
| Published on 13 February 2013 |
by Advertising Standards Authority
(WireNews+Co)
London, England
Advertising Standards Authority (Logo)
|
ASA adjudications provide important guidance to advertisers on how the Advertising Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.
Admiral Insurance Services Ltd
A TV ad, for multi-car insurance, showed three cartoon vehicles, including what appeared to be an army jeep.
Date: 13 February 2013
Decision: Upheld
Claims on www.bodycleanseplus.com, promoting a slimming product, stated "YES! Send My TRIAL ORDER Today" and featured an application form that stated "TELL US WHERE TO SEND YOUR...
Date: 13 February 2013
Decision: Upheld
A TV ad for Boots included a scene in which a child dried a dog’s fur with a hair dryer as she whispered “Let’s make you into a unicorn.”
Date: 13 February 2013
Decision: Not Upheld
A TV ad for BUPA health insurance told the story of a skin cancer sufferer. She said, "I'm Sue, I'd had skin cancer, but it came back. Fortunately, BUPA were still there. Eight operations and...
Date: 13 February 2013
Decision: Not Upheld
A TV ad, for the perfume Coco Mademoiselle, included scenes that showed the actress Keira Knightley being photographed on a bed. The photographer was shown unzipping her clothes before she...
Date: 13 February 2013
Decision: Upheld
CS Lounge Suites Ltd t/a CSL Sofas
A TV ad and a press ad for a sofa retailer:a. The TV ad featured various shots of sofas set to fast-paced music while their prices appeared next to them. On-screen text appeared in quotation marks...
Date: 13 February 2013
Decision: Upheld
A press ad offering a horse racing short break stated "Mobissimo are pleased to offer all race goers the once in a lifetime chance to see the worlds [sic] most prestigious race the Qatar Prix...
Date: 13 February 2013
Decision: Upheld
Two ads in the magazine What Doctors Don't Tell You (WDDTY), for the Harmony United website:a. The first ad was headed "How can Quantum Physics increase your Health & Well-Being?"...
Date: 13 February 2013
Decision: Upheld
A website, www.hdmicable4u.co.uk featured various types of electronic cables. The home page included the headline "FREE NEXT DAY DELIVERY GUARANTEED". The website included a link to...
Date: 13 February 2013
Decision: Upheld
Price claims on www.imaginecrusing.co.uk included, for an "11nts Canary Island Explorer Cruise", "FROM ONLY £699 PP".
Date: 13 February 2013
Decision: Upheld
International Antiaging Systems Ltd
A magazine ad, which appeared in the publication What Doctors Don't Tell You, for a melatonin supplement, stated "Preserve Youthful Sleep Patterns With Melatonin Zn Se ... Melatonin Zn Se is a...
Date: 13 February 2013
Decision: Upheld
An ad for a B&B stay, seen on www.kgbdeals.co.uk, was headed "Idyllic farm retreat in South Devon £79". Text below stated "value: £298 discount: 73%". Further text stated...
Date: 13 February 2013
Decision: Not Upheld
A TV ad for LOVEFiLM Instant, viewed on 10 October 2012, included on-screen text that stated "UNLIMITED TV SERIES AND MOVIES". The voice-over said, "Simply a great way to watch...
Date: 13 February 2013
Decision: Not Upheld
MSMA Modelling Management t/a Models Of Style
A website and a classified ad on Gumtree, for a modelling agency:a. A page on the website www.msma.co.uk, for a modelling agency, was headed "WHAT ARE WE ABOUT?". Further text stated...
Date: 13 February 2013
Decision: Upheld
Teleshopping broadcasts, on Bid TV, during which presenters stated the prices of available items. For example, in relation to a sterling silver tanzanite and topaz ring, the presenter stated,...
Date: 13 February 2013
Decision: Upheld
Claims on www.solidwoodkitchen.co.uk, for a kitchen supplier, featured text on the home page which stated "Call today on 01512 032 895". Text at the foot of the page stated "©2012...
Date: 13 February 2013
Decision: Upheld
Staysure.co.uk Ltd t/a Staysure
A national press and TV ad, seen in October 2012, for a travel insurance provider:a. The press ad was headed "Staysure(TM) ... over 50s experts" and stated "Travel Insurance for over...
Date: 13 February 2013
Decision: Upheld in part
A TV ad for a hotel price comparison website featured a couple searching for a hotel room. The voice-over stated, "Trivago compares over 100 websites to find you your ideal hotel at the best...
Date: 13 February 2013
Decision: Not Upheld
One app and 14 games, all Weetabix product-branded, which could be accessed via the home page and “Wholesome Fun” web page of the www.weetabix.co.uk website:a. The “WeetaKid” app, which used...
Date: 13 February 2013
Decision: Upheld in part
Wm Morrison Supermarkets plc t/a Morrisons
A TV ad for a selection of tins of sweets featured a woman sitting on a sofa who picked sweets from a tin of Quality Street. The voice-over said "Supposed to be saving those for Christmas day....
Date: 13 February 2013
Decision: Not Upheld
A TV ad, for Wm Morrison Supermarkets, featured a family at a festively decorated dining table. A young boy was given a plate of Christmas pudding, looked at it disdainfully, and passed it down the...
Date: 13 February 2013
Decision: Not Upheld
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Posted 2013-02-13 09:53:00
