Advice:am Misleading Advertising



Published on 29 April 2014


by Committee of Advertising Practice

(WireNews+Co)

London, England

Committee of Advertising Practice
Committee of Advertising Practice

Title: Advice:am Misleading Advertising

Date: 21 May 2014

Location: Advertising Standards Authority Limited (The)

Online price (inc 20% VAT): £204

Invoice price (Inc 20% VAT): £240

Summary

Marketing communications should not mislead consumers by exaggerating claims, omitting information or by presenting it in an unclear, unintelligible, ambiguous or untimely manner.  This seminar will provide you with lots of case studies and offers a practical guide on how to keep your ads legal, decent, honest and truthful.

Book now for a chance to hear specialist advice from Committee of Advertising Practice (CAP) on what the rules say and the Advertising Standards Authority (ASA) on how it applies them.

Events Terms and Conditions (opens in a new window)

Description

It is important that marketers are able to provide evidence to support the claims they make in their ads. With guidance from our specialist presenters about the rules in the UK Advertising Codes and real life examples, we can help you avoid the pitfalls of producing misleading campaigns and attracting complaints about your ads.

The effectiveness of the regulatory system and advertiser’s commitment to adhering to the rules helps promote consumer trust and maintains a level-playing field amongst competitors. As part of this process, CAP and ASA are committed to providing training, guidance and resources in order to help advertisers get their ads right.

What will be covered?

  • Overview of ad regulation - how the ASA and CAP work
  • What are the rules covering misleading advertising?
  • Misleading by act, omission and exaggeration
  • Providing substantiation – what type of evidence will the ASA accept?
  • Case studies and examples of ASA adjudications
  • Resources available to marketers and agencies to ensure campaigns comply with the rules
  • Q&A

Unfortunately we cannot answer specific queries regarding individual ad campaigns during the seminar.  This is owing to time constraints during the seminar and the need to make sure the seminar is relevant for all participants. We do have a confidential advice service you can use - Copy Advice Team.

Who should attend?

The session will be particularly relevant for anyone who is involved in commissioning, producing or overseeing marketing communications.  It is of professional value to all individuals working in:

  • brand and marketing management
  • advertising creative development
  • account management
  • legal and regulatory affairs
  • corporate communications

Venue

Advertising Standards Authority
Mid City Place
71 High Holborn
London
WC1V 6QT
(location map & directions)

Timing

09:00 – Registration and light breakfast refreshments
09:30 – Seminar begins
11:30 – Seminar ends

Cost

Pay Online ~ £204 (£170 + VAT). We accept all major credit and debit cards.

Request an invoice ~ £240 (£200 + VAT). Download the invoice request form and email it back to events@cap.org.uk as soon as possible to guarantee a place.

Group discounts are available for companies with four or more delegates – for further information, please contact me at events@cap.org.uk.

Registering a colleague or paying online for multiple delegates?  Click here for instructions.

Book now!

Session Name: Advice:am Misleading Advertising
Venue: Advertising Standards Authority Limited (The)
Date: 9:30 AM - 11:30 AM, 21 May 2014

Contacts

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Posted 2014-04-29 16:08:00