Recent Study: Global Pharmaceutical Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry


New Pharmaceuticals market report from ICD-Research: "Global Pharmaceutical Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry"


Published on 06 March 2013


by Bill Thompson

(WireNews+Co)

Boston, MA

"Global Pharmaceutical Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry" is a new report by ICD Research that analyzes how pharmaceutical industry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. Additionally, this report also presents comparative analysis between four years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global pharmaceutical industry suppliers and how spending by global pharmaceutical industry suppliers will change, providing an insight into global marketing behaviour. In addition, the report identifies future growth of global pharmaceutical industry buyers and suppliers and MandA activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes."

View Full Report Details and Table of Contents (http://www.fastmr.com/prod/544688_global_pharmaceutical_survey_20132014_market.aspx?afid=201)

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading global pharmaceutical industry executives. The report provides data and analysis on global pharmaceutical industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global pharmaceutical industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global pharmaceutical industry. The report also identifies global pharmaceutical industry buyers' and suppliers' future growth, MandA and investment expectations. Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global pharmaceutical industry

What is the current market landscape and what is changing?
The average size of the annual marketing budget of global pharmaceutical industry supplier respondents stood at US$4.2 million in 2012, a figure that decreased to US$2.6 million in 2013.

What are the key drivers behind recent market changes?
In the process of choosing marketing agencies, the 'ability to target specific audience niches', 'strategic and tactical consulting', and the 'ability to generate leads or setup customer meetings' are considered the most important factors by global pharmaceutical industry suppliers.

What makes this report unique and essential to read?

Companies Mentioned in this Report: Eli Lilly, Avid Radiopharmaceuticals, Roche, Johnson and Johnson, Mozambica, Mozambican Medicines Company, Mylan Pharmaceuticals Private Limited, AstraZeneca, MedImmune, WuXi AppTec, Pfizer, Bristol-Myers, Sanofi, Astellas Pharma, Sanwa Kagaku Kenkyusho, STS Health, Avita Medical, Guppy Plastics, Mylan Laboratories, TiGenix, DiaMedica, Suzhou Pharma, Arrowhead Research, Shire, biOasis Technologies, UCB, Immunovative Therapies, Lonza, UBICHEM Group, UBICHEM Pharma, BASF, Equateq, SAFC, Sigma-Aldrich, Semantelli, Novartis, UMN Pharma, Catalent Pharma Solutions, Sihuan Pharmaceutical Holdings, Dendreon Corporation, DBV Technologies, GENEWIZ, Bayer HealthCare Pharmaceuticals, Vitapath, Nextrials, LGC, Quotient Bioresearch, Bio-Rad Laboratories, AbD Serotec, MorphoSys AG, NextWave Pharmaceuticals, OPKO Health, DiscoveRx, BioSeek, Poxel, Nuron Biotech, Takeda, Takeda America Holdings, LigoCyte Pharmaceuticals, Block Engineering, Lexmark International, Acuo Technologies, Zhejiang Hisun Pharmaceuticals, Abbot, Essex Woodlands, Novavax, CPL Biologicals, Dr. Reddy's Laboratories, Debiopharm Group, Omkar Speciality Chemicals, Thermo Fisher Scientific, Bosch Packaging Technology, Amgen, TG Therapeutics, Ildong Pharmaceutical, Teva Pharmaceutical Industries, Handok Pharmaceuticals, Aptuit, Biophytis, Boehringer Ingelheim, Super Supplements, Mercent, Amazon, eBay, ANTS, TetraPak, Darbox and Visiopharm




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  • Fast Market Research, Inc.
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Posted 2013-03-06 15:10:00