Recently Released Market Study: New Consumer Opportunities In Prepared Meals And Meal Components

Fast Market Research recommends "New Consumer Opportunities in Prepared Meals and Meal Components" from Canadean, now available

by Bill Thompson

(WireNews+Co) - Boston, MA - 25 January 2013

This report shows that opportunities exist in Prepared Meals and Meal Components even as competition intensifies. These opportunities can be exploited by analyzing the impact of specific consumer groups, behaviors, and trends on the market using actual consumer survey data in 12 Prepared Meals and Meal Components sectors across 10 core countries.

Introduction and Landscape
Why was the report written?
Limited growth in Prepared Meals and Meal Components sectors means marketers must focus on key consumer groups as competition intensifies. Vital to reaching these key consumer groups is understanding their consumption needs and motivations: this report provides unique insight not only into who the key consumer groups are, but why they eat what they eat and how to target them.

What is the current market landscape and what is changing?
The high importance of Value for Money and limited growth in Prepared Meals and Meal Components sectors means private labels will increase their share of the market. As leading brands and private labels battle to target consumer hotspots, "B" and "C" brands will struggle and lose share if they cannot establish clear differentiators from other products.

View Full Report Details and Table of Contents (http://www.fastmr.com/prod/510912_new_consumer_opportunities_in_prepared_meals_and.aspx) (http://www.fastmr.com/prod/510912_new_consumer_opportunities_in_prepared_meals_and.aspx)

What are the key drivers behind recent market changes?
Kids and Babies and Tweens and Early Teens consume above average volumes of Prepared Meals and Meal Components. However, Older Consumers shouldn't be forgotten about either: aging populations worldwide means that Older Consumers already account for large absolute volumes, and will account for even larger ones by 2016. This doesn't just apply to the Non-BRIC region: populations in China and Russia are older than many think.

What makes this report unique and essential to read?
This report provides a unique opportunity to update marketing tactics and strategy in line with the latest consumer behaviors in Prepared Meals and Meal Components by highlighting the key consumer trends and groups, and integrating robust survey-based data with market data to show the actual impact of these consumer behaviors on sector volumes and values.

Key Features and Benefits
The value and volume of key age groups and their consumption habits in 10 core countries is quantified through a unique integration of survey and market data. This allows the impact of consumer trends to be compared by age group, exactly which trends are most important to target.

Concise case studies show how leading brands and retailers are effectively targeting key consumer trends and consumption behaviors, such as how producers of Prepared Meals are targeting consumers who have time to cook meals from scratch, but lack the desire or culinary expertise to do so.

The Volume and Value dynamics of 61 categories in 12 Prepared Meals and Meal Component sectors in 10 core countries are analyzed to show where hotspots to target exist in the next five years.

Companies Mentioned in this Report: Albion's Oven, Baker Tweet, Birds Eye, Campbell's, Iceland, Old El Paso, Sainsbury's, Sharwood's, Suzi Wan.

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