"Marketing Spend Activity, Marketing And Sales Behaviors And Strategies In The Global Cards And Payments Industry 2012-2013: Survey Intelligence" Is Now Available At Fast Market Research

New Financial Services market report from Timetric: "Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Cards and Payments Industry 2012-2013: Survey Intelligence"

by Bill Thompson

(WireNews+Co) - Boston, MA - 28 October 2012

"Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Cards and Payments Industry 2012-2013: Survey Intelligence" is a new report by Timetric and VRL that analyzes how media spend, marketing and sales strategies and business practices are set to change in 2012-2013 in the cards and payments industry. This report gives you access to the media channel spending outlooks, marketing budgets, marketing agency selection criteria and sales tactics of leading companies. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

The report features the opinions of global cards and payments industry respondents related to the following:

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- Annual marketing budgets
- Planned change in marketing expenditure
- Future investment in media channels
- Key marketing aims
- Key marketing initiatives: budget allocations
- Essential amendments to marketing activities in 2012-2013
- Critical success factors for choosing a marketing agency
- Industry leaders

Reasons to Purchase

- Benchmark your sales and marketing spend with industry peers to effectively determine strategy
- Identify the specific marketing approaches your competitors are using to win business

Partial Table of Contents:

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Cards and Payments Industry: Marketing Expenditure Activity
2.1 Annual Marketing Budgets
2.2 Planned Change in Marketing Expenditure
2.3 Future Investment in Media Channels
3 Marketing and Sales Behaviors and Strategies in 2012-2013
3.1 Key Marketing Aims
3.2 Key Marketing Initiatives: Budget Allocations
3.3 Essential Amendments to Marketing Activities in 2012-2013
3.4 Critical Success Factors for Choosing a Marketing Agency
3.5 Industry Leaders
4 Appendix
4.1 Full Survey Results
4.2 Methodology
4.3 Contact Us
4.4 About Timetric
4.5 About VRL Financial News
4.6 Disclaimer

List of Tables

Table 1: Global Cards and Payments Industry Respondents by Job Role (%), 2012
Table 2: Global Cards and Payments Industry Respondents by Company Turnover (%), 2012
Table 3: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012
Table 4: Planned Change in Marketing Expenditure in the Global Cards and Payments Industry (%), 2012-2013
Table 5: Future Investment in Media Channels in the Global Cards and Payments Industry (%), 2012-2013
Table 6: Key Marketing Aims in the Global Cards and Payments Industry (%), 2012-2013
Table 7: Essential Amendments to Marketing Activities in the Global Cards and Payments Industry (%), 2012-2013
Table 8: Critical Success Factors for Choosing a Marketing Agency in the Global Cards and Payments Industry (%), 2012
Table 9: Top Companies in the Global Cards and Payments Industry, 2012
Table 10: Survey Results - Closed Questions

List of Figures

Figure 1: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012

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