New Market Research Report: Thailand Information Technology Report Q1 2013

Fast Market Research recommends "Thailand Information Technology Report Q1 2013" from Business Monitor International, now available

by Bill Thompson

(WireNews+Co) - Boston, MA - 12 March 2013

Thai IT spending is expected to reach US$7.5bn in 2013, up 10%, with BMI downwardly revising its forecast, following a dip in PC sales in Q312. Meanwhile, cloud computing, social networking, applications, ultrabooks and tablets are all helping to derive demand for IT products and services. The PC market dipped into negative growth territory in Q212 but a national PC penetration rate of around 20% indicates plenty of untapped market potential. BMI forecasts that the fastest growth will be in upcountry areas, where 80% of Thai people live. Currently around 70% of the Thai IT market is accounted for by Bangkok, but new IT malls are opening across the country. Meanwhile, data proliferation is being driven by an expanding range of devices, including tablets and smartphones, and is fuelling spending on business intelligence and database solutions.

Headline Expenditure Projections

Computer hardware sales: US$4.2bn in 2012 to US$4.5bn in 2013, +7% in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst modification but tablets are expected to provide a growth area in 2013, with volume sales surpassing those of desktops.

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Software sales: US$893mn in 2012 to US$1.0bn in 2013, +14% in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst modification but key drivers of enterprise IT budgets include the proliferation of mobile devices.

IT Services sales: US$1.8bn in 2012 to US$2.0bn in 2013, +14.0% in US dollar terms. Forecast in US dollar terms unchanged with government initiatives helping to drive development of the cloud services market.

Key Trends & Developments

Risk/Reward Rating: Thailand's score was 39.9 out of 100.0. It ranked 10th in the Asia region in our latest RRR table, ahead of Indonesia, but behind the Philippines and Malaysia. The country's overall ranking was brought down by a relatively low Country Risk score.

Government will be in the vanguard of driving cloud computing adoption in Thailand, which was expected to grow at 200-300% in 2012, albeit from a low base. In 2012, the government launched its cloud computing service, with a three-month pilot expected to be followed by national implementation.
- The government has also initiated a serious drive to encourage SMEs to take advantage of cloud computing cost efficiencies to increase their utilisation of IT. Meanwhile, in 2012 government agency Software Park Thailand announced a partnership on cloud computing with a number of local companies, including subsidiaries of telcos True and TOT.

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